Marketing to Gen Z Gamers & Esports Industry in Southeast Asia
- Digital Marketing & Comms
This programme is conducted on-campus.
2 days
Day 1: 9am - 5pm
Day 2: 9am - 6pm
Who Should Attend
- Marketers
- Brand Managers
- Professionals interested in understanding and tapping into the Gen Z gaming market in Southeast Asia and India, and those looking to expand their marketing strategies
PREREQUISITES
Participants should have at least 2 years of working experience.
Overview
This two-day course offers valuable insights into the unique characteristics of Gen Z and provides a comprehensive understanding of the gaming landscape, esports, and the role of social media and Key Opinion Leaders (KOLs) in marketing to this demographic.
Through interactive discussions and case studies focused on Southeast Asia and India, participants will develop practical strategies for utilising social media platforms and leveraging KOLs to effectively market to Gen Z gamers.
Learning Objectives
At the end of the 2-day programme, participants will be able to:
- Understand the unique characteristics and preferences of Gen Z gamers in Southeast Asia and India as consumer segments
- Explore the impact of esports on the gaming industry in Southeast Asia and India and its potential for marketing opportunities
- Identify effective social media platforms and channels to engage Gen Z gamers in Southeast Asia and India
- Learn practical strategies for utilising social media for marketing campaigns targeting Gen Z gamers
- Understand the role of Key Opinion Leaders (KOLs) and influencers in the Southeast Asia and India markets and their influence on Gen Z gamers
- Discover successful case studies and best practices for utilising social media and KOLs to market to Gen Z gamers in Southeast Asia and India
Topic/Structure
- Understanding the gaming and esports landscape
- Exploring marketing strategies to enter the space effectively
- Learning how to set-up a clear game plan for success
- Going in-game with a big idea
- Using social media strategically as a media opportunity
Assessment
- Group Presentation
- Multiple Choice Questions
Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$654 (After SSG Funding 70%) |
$254 (After SSG Funding 70% |
$654 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$254 (After SSG Funding 70% |
$254 (After SSG Funding 70% |
$254 (After SSG Funding 70% |
|
International Participant |
$2,180 (No Funding) |
$2,180 (No Funding) |
$2,180 (No Funding) |
All prices include 9% GST
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
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