Advanced Communication Strategies: Using Strategic Persuasion To Get What You Want
- Digital Marketing & Comms
- Innovation & Business Improvement
2 Days
Who Should Attend
This programme is designed for professionals who wish to enhance their communication and persuasion skills to be more effective in their career and life.
Overview
Whether you are an executive, a manager, a salesperson, a director or an entrepreneur, having the ability to connect with people easily and quickly, communicate your thoughts clearly, as well as influence and persuade others will help you get further in your professional and personal life.
Learning Objectives
With the skills acquired, you will be able to:
- Communicate clearly and concisely
- Engage people with greater flair and confidence
- Structure and express your ideas in more a convincing and persuasive manner
- Avoid unintentional communication mistakes
- Inspire buy-ins
Topic/Structure
Programme Highlights
The programme is highly interactive. Games, tools and activities will be employed to crystallise learning, along with stories and real life case studies. There will also be individual and group coaching with individualised feedback to help you improve your communication techniques.
Day 1 How to communicate effectively so that you can influence others to your way of thinking
- Avoid 12 seemingly innocent communication barriers that block conversations, damage relationships and cause conflict
- Capture and keep the attention of your listeners – even the busy ones – by learning how to communicate clearly and concisely
- Discover powerful ways to keep your listeners excited, engaged and at the edge of their seats while you are talking – energies, styles, behaviours and the opening lines
- Understand your communication style and influence behaviour
- Understand personality types and the styles and preferences so as to correspond in an appropriate way
- Learn how to analyse situations, select styles and behaviour, develop the flow and distancing strategy so as to make a pitch at your advantage
- Practice session – small group role play and discussion, observation and feedback
Day 2 Persuasion strategies to help you get what you want – every single time
- Learn about challenging influence situations – influencing teams and groups, influencing virtually, influencing cross cultural, influencing the “Big Boys” and influence amid office politics
- Discover powerful and irresistible persuasive language patterns, phrases and scripts that you can “plug and play” into everyday conversations to make you instantly more persuasive
- Use covert persuasion techniques to easily turn objections into agreements even with resistant people and inspire loyalty
- Identifying and prioritising your stakeholders and develop a communication plan to help manage them effectively
- Building strong relationship, credibility and rapport with stakeholders
- Practical assessment
Assessment
Participants have to meet a minimum attendance rate of 75% and have to complete all assessment(s) required by the course. Only upon meeting the minimum attendance and passing the assessment will participants be issued a Certificate of Completion.
Participants who fail the assessment will be given a chance for re-assessment at a fee of SGD100.00 (excluding prevailing GST). Each participant is allowed 1 re-assessment. The re-assessment has to be taken within 7 calendar days from the end of the course date. It will be held on a weekday specified by SMU Academy and conducted during office hours. Please note that re-assessment fees are not supported by SSG Funding.
Participants who meet the minimum attendance rate but do not achieve a pass for the assessment will be issued a Certificate of Participation.
Participants are required to bring their laptop to access the course materials, class exercises and individual assessment(s).
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$523.20 (After SSG Funding 70%) |
$203.20 (After SSG Funding 70% |
$523.20 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$203.20 (After SSG Funding 70% |
$203.20 (After SSG Funding 70% |
$203.20 (After SSG Funding 70% |
|
International Participant |
$1,744 (No Funding) |
$1,744 (No Funding) |
$1,744 (No Funding) |
All prices include 9% GST
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
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Trainers
Testimonials
Additional Details
Certified Professional Business Manager (CPBM)
This programme is part of Certified Professional Business Manager. Participants who successfully complete 6 courses/modules with a minimum of 15 training days, from a list of qualifying programmes (terms and conditions apply) within 5 years will receive the Certified Professional Business Manager (CPBM). For example:
Please click here for CPBM details and list of qualifying programmes.
