Behavioural Decision Science: Judgments, Choices, and Behavioural Economics
- Innovation & Business Improvement
This programme is conducted on-campus.
3 days
Weeknights (7pm - 10:30pm)
Saturday (9am - 6pm)
SMU
Who Should Attend
- Working Professionals Seeking to Implement Behavioural Strategies
Overview
Designed to reveal the hidden processes that shape our daily choices, this programme offers a thorough grounding in the principles of behavioural decision science. Participants will explore how judgments are formed and how these insights can be harnessed to address complex challenges in business and policy-making.
This module is part of a sequential programme and is not available on a standalone basis.
Learning Objectives
- Grasp the key principles of behavioural decision science and behavioural economics
- Identify common cognitive biases that underpin decision-making and understand their influence on this process
- Learn to apply these concepts to real-world scenarios, encompassing business decision-making, policy design, and personal finance
- Develop skills to design "behaviourally informed" strategies that take into account human biases and heuristics, particularly in the contexts of marketing strategies, managerial decisions, user experiences, policy design, and financial markets
Topic/Structure
- How to Motivate Decision-Makers (Consumers, Users, Employees, and Investors) to Take Actions
- How Decision-Makers (Consumers, Users, Employees, and Investors) Make Decisions
- Expect Utility Theory, Prospect Theory, and Behavioural Economics
- Framing: How to Change the Course of Action with Information and Incentives
- Application of Behavioural Economics into Behaviourally-Informed Strategy Building
Assessment
- Multiple Choice Questions
CERTIFICATION
Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$654 (After SSG Funding 70%) |
$254 (After SSG Funding 70% |
$654 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$254 (After SSG Funding 70% |
$254 (After SSG Funding 70% |
$254 (After SSG Funding 70% |
|
International Participant |
$2,180 (No Funding) |
$2,180 (No Funding) |
$2,180 (No Funding) |
All prices include 9% GST
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
Intake Information
Intake 2: 2, 3 & 5 Oct 2024 [Registration Closed]
Intake 3: 12, 13 & 15 Feb 2025 [Open for Registration]
This module is part of a sequential programme and is not available on a standalone basis.
