Executive Certificate in Applied Behavioural Science
- Innovation & Business Improvement
This programme is conducted on-campus.
Please refer to respective modules for dates.
SMU
Who Should Attend
Working Professionals Seeking to Implement Behavioural Strategies
Overview
Designed to furnish participants with practical, actionable knowledge and expertise in behavioral decision science, this programme will guide learners in understanding the principles underlying human decision-making processes, develop and analyse behaviourally-informed strategies, and effectively convey behavioural insights to key stakeholders.
Participants will learn about the decision-making processes of individuals and groups, the cognitive biases that impact these decisions, and the economic ramifications of these choices.
Structured into three modules, the programme offers a comprehensive journey into behavioural decision science. Participants will not only gain theoretical understanding but also practical hands-on experience in applying these principles across diverse professional contexts such as marketing strategies, managerial decisions, financial markets, and policy evaluations.
Note: This is a sequential programme and is not available on a standalone basis.
Learning Objectives
- Grasp the key principles of behavioural decision science and behavioural economics
- Identify common cognitive biases that underpin decision-making and understand their influence on this process
- Learn to apply these concepts to real-world scenarios, encompassing business decision-making, policy design, and personal finance
- Understand the importance and role of data storytelling and visualisation in communicating complex data and analytical findings
- Learn various data visualisation tools and techniques to make data more accessible and understandable
- Develop skills in data storytelling, effectively presenting data-driven insights in a compelling and engaging manner
- Examine memory's role in decision-making
- Understand social norms' influence on judgments
- Learn to design and interpret A/B tests
Topic/Structure
To achieve the Executive Certificate in Applied Behavioural Science, participants will need to complete the following modules offered by SMU Academy in sequential order:
- Module 1: Behavioural Decision Science: Judgments, Choices, and Behavioural Economics
- Module 2: Using A/B Tests and Econometric Methods for Data Driven Decision Making
- Module 3: Communicating Data with Impact: Data Storytelling and Visualization
Note: These modules are part of a sequential programme and is not available on a standalone basis.
Assessment
As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.
Participants are required to attain a minimum of 75% attendance and pass the associated assessment for each of the 3 modules within 3 years in order to be awarded the digital Executive Certificate in Applied Behavioural Science issued by Singapore Management University.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$1,962 (After SSG Funding 70%) |
$762 (After SSG Funding 70% |
$1,962 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$762 (After SSG Funding 70% |
$762 (After SSG Funding 70% |
$762 (After SSG Funding 70% |
|
International Participant |
$6,540 (No Funding) |
$6,540 (No Funding) |
$6,540 (No Funding) |
All prices include 9% GST
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
Intake Information
| Modules | Dates |
|---|---|
| Module 1: Behavioural Decision Science: Judgments, Choices, and Behavioural Economics | 2, 3 & 5 Oct 2024 12, 13 & 15 Feb 2025 |
| Module 2: Using A/B Tests and Econometric Methods for Data Driven Decision Making | 5, 6 & 8 Mar 2025 |
| Module 3: Communicating Data with Impact: Data Storytelling and Visualization | 4, 5 & 7 Dec 2024 |
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