Advanced Certificate in Generative Artificial Intelligence-Enhanced Social Media Content Creation Module 6: Mastering Short-form Videos

Joelynn, Head of Special Projects and The Smart Local Academy, spearheads partnerships and new businesses at The Smart Local Media Group. Having been with Singapore’s largest media group for 8 years, she has grown MustShareNews as Editor from 40,000 to 250,000 followers across multiple social media platforms in 3 years, and led The Smart Local's expansion into Malaysia, Thailand and Philippines.

She adores sharing her love for content strategy and empowering her students to meld storytelling and cutting-edge technology, to create content that matters.

John Lim, Photographer and Videographer at The Smart Local, is a creative professional with a deep passion for visual storytelling. With a career spanning over seven years, John has carved out a niche in capturing the human experience and the natural world through his lens. His journey began with film photography, a medium that sparked his enduring love for the art and continues to influence his work today.

In addition to his work in photography and videography, John is deeply committed to meaningful conversations on topics such as science, the arts, and mental health. His background includes experience as a corporate trainer, where he focused on sales integrity and customer engagement. With a degree in Mechanical Engineering from Nanyang Technological University, John brings a unique blend of technical expertise and creative flair to his work, empowering him to tell compelling stories that resonate with audiences.

John is a guest speaker for this module.

Alastair Pang, Senior Creative Executive at The Smart Local, leverages over five years in the media industry to create engaging and impactful content. With a background that includes roles as a Creative Executive and Content Strategist, Alastair excels in crafting viral content and overseeing quality control for various media formats, from long-form videos to short-form TikToks and Instagram Reels.Alastair has been instrumental in ideating and producing successful client campaigns for brands like WSG, AIC, and Durex, and has played a key role in transitioning comedy content to short-form formats. His work includes revamping popular video series and utilizing statistical programs to guide content creation.

Previously, Alastair founded Overthink, a YouTube channel that reached 7K subscribers and was featured by Tatler Singapore. His experience also includes creating viral content as a Content Strategist Intern at The Smart Local, where he ideated successful videos for brands such as Dyson and Shell, and participated in a live show interviewing high-profile guests.

Alastair is a guest speaker for this module.

Gladys, Video Lead at Eatbook SG, has a dynamic career spanning over 4 years at Eatbook SG, she has risen through the ranks from a YouTube Video Producer Intern to her current leadership role. 

Her journey began at Mediacorp Pte Ltd as an On-Air Promos Intern, where she honed her skills in scriptwriting, video editing, and digital file management. This foundational experience paved the way for her subsequent roles at Bob The Baker Boy, where she conceptualised and produced engaging video content, and An Acai Affair, where she mastered customer service and multitasking. Educated at RMIT University with a degree in Professional Communications and a background in Mass Communication from Nanyang Polytechnic, Gladys combines her academic knowledge with practical experience to excel in the media industry. Her work at Eatbook SG involves leading a creative team, producing high-quality video content, and driving audience engagement across multiple platforms.

Recognised for her creativity and dedication, Gladys continues to innovate and inspire through her work, making a significant impact in the realms of food, makeup, and plus-size fashion.

Gladys is a guest speaker for this module.

John Lery Villanueva is an accomplished Creative Manager and Social Media Strategist at The Smart Local, based in Singapore. With nearly six years of experience in content marketing and digital strategy, John excels in leading creative teams and developing innovative social media campaigns.

At The Smart Local, John manages a dynamic creative team, overseeing the execution of high-impact social media strategies and ensuring alignment with client goals. His role involves conceptualizing creative ideas, quality assurance, and resource management to drive engagement and achieve business objectives.

Previously, as a Senior Creative Executive at Eatbook Pte Ltd, John led creative and social media strategies, mentored a team, and collaborated closely with clients. His expertise extends to photography, videography, and post-production editing, as well as 3D graphic design from his time at The Smart Local Pte Ltd.

John’s career began in landscape architecture before transitioning to creative roles, where he has combined his passion for design with strategic thinking to produce compelling content and drive successful digital campaigns.

John is a guest speaker for this module.