Advanced Certificate in Business Innovation for Small and Medium-sized Enterprises (SMEs) Module 3: Content Creation, Digital Marketing and the Use of Generative Artificial Intelligence
- Artificial Intelligence
- Innovation & Business Improvement
This module is conducted in-person.
To use your SkillsFuture Credit, please submit your claim through our payment portal. Do not submit the claim manually via the SkillsFuture page. Please refer to our step-by-step guide here.
2 Full Days (Weekdays)
Who Should Attend
- Entrepreneurs, SME owners and managers seeking to enhance their marketing strategies/leverage content marketing
- Marketing professionals, digital marketing strategists and content creator in SMEs aiming to deepen their content creation expertise
PREREQUISITES
There are no prerequisites for this programme. Prior knowledge on any of the topics is not required.
Overview
Content creation and digital marketing play an important role in helping small and medium-sized enterprises (SMEs) reach customers and grow their businesses. To make the most of these opportunities, you need to understand your target audience, communicate your brand’s value effectively, and measure the impact of your marketing efforts.
According to Statista, the number of social media users worldwide is projected to reach approximately 5.75 billion in 2026. This growing digital audience presents opportunities for your business to connect with potential customers. However, reaching the right audience and turning their interest into action requires relevant content, effective storytelling, and a clear marketing strategy.
How can you create engaging content that supports your business goals while leveraging generative artificial intelligence (AI) to improve efficiency?
This 2-day module introduces the essentials of content creation and digital marketing, covering storytelling, brand building, marketing planning, and performance measurement. Participants will learn how to leverage generative AI to support content creation and marketing activities, and apply these skills to strengthen their businesses’ digital presence.
Source: Statista, Social Media Advertising and Marketing Worldwide (2026).
Learning Objectives
At the end of the 2-day module, participants will be able to:
- Understand the importance of content marketing for small and medium-sized enterprises (SMEs) and master the skills of impactful content creation tailored to various platforms
- Develop integrated marketing strategies that align with business goals and enhance brand visibility for SMEs
- Learn to measure data and analyse the effectiveness of content and marketing campaigns across platforms, leverage digital marketing tactics and measure impact to amplify market presence
- Develop marketing content (ranging from image to video) using generative artificial intelligence tools
- Gain insights into the latest emerging trends in marketing and no-code digital marketing tools
Assessment
As part of the requirement for Skills and Workforce Development Agency (SWDA), there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.
Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by SMU Academy.
Calculate Programme Fee
Fee Table
| EMPLOYER-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$654 (After SWDA Funding 70%) |
$254 (After SWDA Funding 70% |
$654 (After SWDA Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$254 (After SWDA Funding 70% |
$254 (After SWDA Funding 70% |
$254 (After SWDA Funding 70% |
|
International Participant |
$2,180 (No Funding) |
$2,180 (No Funding) |
$2,180 (No Funding) |
All prices include 9% GST
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Employer Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Employers who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
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Course commencement is subject to sufficient enrolment and confirmation by SMU Academy.
*Registration will close 5 calendar days before the course start date, or once the class is full, whichever comes first.
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