Advanced Certificate in Competitive Sales and Marketing Module 1: Sales & Marketing in the 21st Century - Impact of Technology and Customer Journey in the Digital Era
- Digital Marketing & Comms
- Innovation & Business Improvement
This programme is conducted on-campus.
3 days
Weeknights (7pm - 10:30pm)
Saturday (9am - 6:00pm)
Who Should Attend
- Professionals in the Sales/ Marketing department
- Managers of the Sales/ Marketing department who wish to widen their reach or re-position their marketing strategies
- Anyone with interest in gaining deeper insight of negotiation, selling and marketing
Overview
Sales and marketing have rapidly evolved in the last decade. Despite its challenges, new trends and movements offer insights on target audience and online consumerism. More opportunities may lie ahead of the obstacles faced. This module provides an overview of digital marketing trends and strategies that are critical to the success of modern businesses today. Learn how to create marketing plans for digital and ad assets, as well as other key digital marketing know-how.
This module is part of the Advanced Certificate in Competitive Sales and Marketing and is available on a standalone basis*.
(*Modules 5 & 6 are required to be taken together)
Learning Objectives
- Create better value proposition alignment
- Learn the best digital marketing strategy to acquire, retain and build loyal customers
- Understand social media marketing and advertising
- Understand the importance of CRM
Topic/Structure
- Getting heard in crowded spaces
- Gain an overview of marketing assets for holistic marketing
- Build a customer journey using storyboards
- Engage in paid advertising
Assessment
- Group assignments
- Project presentation
CERTIFICATION
Upon meeting the attendance and assessment criteria, participants will be awarded a digital certificate for participating in each module. Please refer to our course policies to view the attendance and assessment criteria.
Upon completion of all modules required for this programme within a maximum duration of 3 years, participants will be awarded a digital certificate.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$523.20 (After SSG Funding 70%) |
$203.20 (After SSG Funding 70% |
$523.20 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$203.20 (After SSG Funding 70% |
$203.20 (After SSG Funding 70% |
$203.20 (After SSG Funding 70% |
|
International Participant |
$1,744 (No Funding) |
$1,744 (No Funding) |
$1,744 (No Funding) |
All prices include 9% GST
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
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