Advanced Certificate in Digital Transformation in Marketing Module 5: Advertising Analytics - How to Measure Success

Analytics & Tech
Digital Marketing & Comms
Innovation & Business Improvement

Next Intake: 10 Mar 2025 (Mon)

Basic
SkillsFuture
Short Courses
This module is part of Advanced Certificate in Digital Transformation in Marketing

This module is conducted online.

Next course starts on

10 Mar 2025 (Mon) See Full Schedule

Fee

SGD2,180* (as low as SGD254 after maximum funding) Learn More

Duration

2 days
Weekdays (9am to 5pm)

Level

Basic

Who Should Attend

This programme is best suited to marketing professionals with a sound understanding of marketing principles and practices. The programme is specifically designed for those seeking a deeper understanding of how to harness the digital revolution and the opportunities emerging marketing channels will bring to their organisations or clients. Established marketing executives will be able to update their knowledge of the current marketing landscape, while aspiring marketers will be able to develop a strategic perspective on how to use the various marketing elements to achieve marketing objectives and KPIs.

PREREQUISITES

There are no prerequisites for this programme. Prior knowledge on any of the topics is not required.

Overview

Digital marketing analytics helps marketers understand the value that content marketing brings to a company and its audience. In the digital age, it’s not enough to just create content, send it out into the world, and hope for results. The most successful content marketing programmes are those that track essential digital marketing metrics and use them to engage in constant refinement and improvement.

This module explores the impact of the Internet, digital and social media, and emerging technological innovations on the marketing of goods and services. It examines consumer response to these innovations and factors that lead to the adoption of these new technologies. In today’s data-rich environment, big data analytics, and information technology have increased the effectiveness of advertising dramatically.

Learning Objectives

Explain the concept of digital business and its relationship to broader marketing strategies
Explain the different types of data and approaches to analysis
Analyse website data and integrate them with market information
Identify relevant consumer behaviour through website analytics
Communicate data insights effectively

Assessment

As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.

Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.

Calculate Programme Fee

Fee Table

COMPANY-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$654

(After SSG Funding 70%)

$254

(After SSG Funding 70%
+ ETSS Funding 20%)

$654

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$254

(After SSG Funding 70%
+ MCES Funding 20%)

$254

(After SSG Funding 70%
+ ETSS Funding 20%)

$254

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$2,180

(No Funding)

$2,180

(No Funding)

$2,180

(No Funding)

All prices include 9% GST

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit: Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).
Workfare Skills Support Scheme: From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Company Sponsored

Enhanced Training Support for SMEs (ETSS)

Organisation must be registered or incorporated in Singapore
Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
Trainees must be Singapore Citizens or Singapore Permanent Residents
Trainees must not be a full-time national serviceman
Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.

Please click here for more information on ETSS.

Absentee Payroll