Singapore Management University (SMU) Singapore Management University (SMU) Singapore Management University (SMU) Celebrating Meaning Impact: 25 Years and Beyond
SMU Academy

Main navigation

  • Home
  • About Us
    Overview Why Choose Us
  • Courses & Programmes
    Course Finder Short Courses Full Certificates Industry Practice Master of Digital Economy Industry Graduate Diplomas (IGD)s Internationalisation Series SkillsFuture Career Transition Programme (SCTP) SkillsFuture Level-Up Programme
  • Learning & Development for Companies
  • Resources
    Events Insights News Videos & Webinars
  • FAQs
    FAQs Course Information SkillsFuture Credit
  • Contact Us
    Enquire Now Getting to SMU
  • OpenCerts Verifier

Advanced Certificate in Generative AI, Ethics and Data Protection Module 6: Responsible Use and Ethical Management of Generative AI

  • Analytics & Tech
  • Data Protection
  • Innovation & Business Improvement
Next Intake: 9 Jun 2025 (Mon)
  • Intermediate
  • SkillsFuture
  • Short Courses
  • This module is part of Advanced Certificate in Generative AI, Ethics and Data Protection

This module is conducted in-person.

Next course starts on
9 Jun 2025 (Mon) See Full Schedule
Fee
SGD2,180* (as low as SGD254 after maximum funding) Learn More
Duration

2 days
Weekdays (9am - 6pm)

Level
Intermediate

Who Should Attend

  • Heads of Departments/functions with GRC roles (audit, risk, compliance)
  • Data Protection Officers/Compliance Managers with data protection responsibilities
  • Managers in the corporate or public sector involved in digital transformation
  • Professionals using Generative AI tools in their work


PREREQUISITES

There are no prerequisites for this programme. Prior knowledge on any of the topics is not required. 

Overview

In a few short months, Generative AI has become a very hot topic. Looking beyond the hype, Generative AI is a groundbreaking technology, enabling novel capabilities as it moves rapidly into the enterprise world. As enterprises adopt Generative AI, they must simultaneously mitigate inherent risks in areas such as ethics, bias, transparency, privacy and regulatory requirements.

This module delves deep into the many complexities surrounding Generative AI ethics. At the end of the course, participants will develop a solid understanding of the ethical considerations surrounding Generative AI and be well-prepared to tackle the challenges associated with its use in organisations.

Programme Partner

Learning Objectives

At the end of the 2-day module, participants will be able to:

  • Describe the ethical principles that guide the ethical and responsible use of Generative AI
  • Analyse the impact of Generative AI on society, including issues related to fairness, bias, privacy and security
  • Identify potential ethical issues and challenges associated with Generative AI in various industries and applications
  • Distinguish between different ethical frameworks and apply them to real-world scenarios
  • Develop strategies to mitigate the ethical risks of using Generative AI in their organisations
  • Collaborate with stakeholders to implement ethical and responsible practices for Generative AI within their organisations

Assessment

As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.

Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.

Calculate Programme Fee

Click here for more infomation about SkillsFuture Credits (Not applicable for Company-sponsored participants)
For PSEA - Available only for Singapore Citizen below 31 (Not applicable for Company-sponsored participants)

Total Program Fee: SGD0.00

Fee Table

COMPANY-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$654

(After SSG Funding 70%)

$254

(After SSG Funding 70%
+ ETSS Funding 20%)

$654

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$254

(After SSG Funding 70%
+ MCES Funding 20%)

$254

(After SSG Funding 70%
+ ETSS Funding 20%)

$254

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$2,180

(No Funding)

$2,180

(No Funding)

$2,180

(No Funding)

All prices include 9% GST

Please note that the programme fees are subject to change without prior notice.

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit

Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).

Workfare Skills Support Scheme

From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Company Sponsored

Enhanced Training Support for SMEs (ETSS)

  • Organisation must be registered or incorporated in Singapore
  • Employment size of not more than 200 or with annual sales turnover of not more than $100 million
  • Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
  • Trainees must be Singapore Citizens or Singapore Permanent Residents
  • Trainees must not be a full-time national serviceman
  • Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here. 

Please click here for more information on ETSS.

Absentee Payroll

Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:

AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)

Loading...

Loading schedule information...

*Online registration will close 5 calendar days before the course start date

Trainers

Celine Chew
Head of Learning and Development
Straits Interactive
Celine Chew
Head of Learning and Development
Straits Interactive

As a Certified Information Privacy Manager (CIPM) and Head of Learning and Development of Straits Interactive, Celine provides insights into the behavioural change and learning required for teams to embrace change initiatives. She offers comprehensive training for Data Protection Officers (DPOs) and companies, propelling digital transformation in data protection and governance. Celine also has extensive training experience internationally and specialises in the social, emotional and cognitive aspects of learning. She is also an executive coach to senior executives in multinational and regional companies.

Combining both her educator, musical and change management background, Celine crafted and trained a tailored curricula for educators on utilising ChatGPT for teaching and learning, training educators' adeptness with these tools. Through her hands-on approach and strategic insights, she has significantly advanced the integration of cutting-edge AI technologies in these vital areas as well as playing a crucial role for the launch of Straits first AI Data Protection Officer (DPO) Assistant toolkit.

Kevin Shepherdson
CEO & Founder
Straits Interactive
Kevin Shepherdson
CEO & Founder
Straits Interactive

Kevin is the founder and CEO of Straits Interactive, which operates the ASEAN region's largest network of privacy professionals: the Data Protection Excellence (DPEX) Network. Recognised as an expert in data privacy and governance, Kevin authored the book "99 Privacy Breaches to Beware Of" and is also the official APAC trainer for both IAPP (International Association of Privacy Professionals) and the Open Compliance and Ethics Group (OCEG).

With several years of experience in management roles at Creative Technology, Sun, and Oracle, Kevin brings his vast knowledge and experience to the fields of Digital Transformation and Generative AI. He has played a pivotal role in the development of the company's major AI initiatives, including the region's first AI DPO Assistant, as well as in the areas of AI governance, Generative AI design, and prompt engineering.

Kevin utilises his degree in arts and social science, with a major in English language, as well as a master's in information science. He combines his expertise as a music composer and multimedia producer to contribute to the company's innovative efforts in the area of data privacy and AI.

Sam Williams
Head, Innovation & Platform Development
Straits Interactive
Sam Williams
Head, Innovation & Platform Development
Straits Interactive
Sam, Head of Innovation & Platform Development at Straits Interactive, brings a diverse background spanning the oil and gas industry and technology. With a degree in Computer Science and experience in managing IT projects and Subsea Robotics, Sam shifted focus to predictive Machine Learning and AI applications, earning a master's degree in data analytics. Now leading innovation at Straits Interactive, he drives cutting-edge applications and research, leveraging intricate knowledge graph construction. Sam's journey epitomises dedication to pushing technology boundaries.

You might also be interested in

Advanced Certificate in Generative Artificial Intelligence Apps Design and Prompt Engineering Module 5: Gen AI Apps Design and Prompt Engineering in Sales and Customer Service
Advanced Certificate in Generative Artificial Intelligence Apps Design and Prompt Engineering Module 5: Gen AI Apps Design and Prompt Engineering in Sales and Customer Service
13 May 2025
Digital Finance Module 1: Data and Accounting Analytics
Digital Finance Module 1: Data and Accounting Analytics
13 May 2025
SMU-CPA Australia Finance Game Changer Series
SMU-CPA Australia Finance Game Changer Series
13 May 2025
Strategic Digital Transformation in Finance Module 3: Improving Financial Outcomes with Data Analytics - Going Beyond the Ledger
Strategic Digital Transformation in Finance Module 3: Improving Financial Outcomes with Data Analytics - Going Beyond the Ledger
13 May 2025
  • Overview
  • Assessment
  • Calculate Programme Fee
  • Fee Table
  • Intake Information
  • Trainers
Enquire
Apply Now
Hey, chat with me!

SMU Academy Chatbot

  Maximize
  Minimize

Directions & Carpark

  • Maps & Directions
  • Carpark Information

Courses

  • Course Finder
  • Short Courses
  • Full Certificates
  • Industry Practice Master of Digital Economy (IPMDE)
  • Internationalisation Series
  • SkillsFuture Career Transition Programme (SCTP)

Explore

  • Why Choose Us
  • Frequently Asked Questions
  • Course Calendar
  • Course Policies
  • Code of Conduct

Get in Touch

  • Contact Us

Follow Us On

  • Facebook
  • LinkedIn
  • Instagram
  • Terms of Use
  • Website Feedback
  • Report Whistleblowing
  • Personal Data Protection
  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • YouTube
  • SoundCloud
© 2025 Singapore Management University. All Rights Reserved.