Advanced Certificate in eSports for Digital Economy Module 2: Business and Marketing Strategies for eSports
- Analytics & Tech
- Innovation & Business Improvement
2 Full Days (Weekdays)
Who Should Attend
- Professionals working in the eSports industry, marketing and business development managers, sponsorship executives, event organizers.
PREREQUISITES
There are no prerequisites for this programme. Prior knowledge on any of the topics is not required.
Overview
Module 2 provides students with a comprehensive understanding of the key business and marketing principles specific to the rapidly growing industry of eSports. The module covers various topics including market analysis, branding, sponsorship, advertising, event management, and digital marketing strategies tailored to the unique characteristics of the eSports ecosystem.
Participants will delve into case studies from successful eSports organizations and learn how they have effectively leveraged business strategies to achieve growth and sustainability in this dynamic industry. There will be hands-on projects enabling participants to apply their knowledge in creating effective business plans and marketing campaigns specifically designed for an eSports audience. By completing this module, participants will gain valuable insights into the intricacies of monetizing eSports events, building strong brand partnerships within the gaming community, as well as leveraging digital platforms to engage with target audiences effectively. This course equips participants with essential tools to navigate the competitive landscape of eSports while developing innovative business and marketing approaches tailored to this unique sector within the digital economy.
Learning Objectives
At the end of the 2-day module, participants will be able to:
- Understand the key business models and revenue streams in the eSports industry, including sponsorship, advertising, media rights, and merchandise sales
- Analyze the impact of digital marketing strategies on audience engagement and brand building within the eSports ecosystem
- Evaluate the role of data analytics in informing strategic decision-making for eSports businesses, including player performance analysis and fan behavior insights
- Develop a comprehensive understanding of event management and promotion techniques specific to eSports tournaments and live events
- Formulate effective business strategies for monetizing content creation in eSports through platforms such as streaming services, social media channels, and influencer partnerships
Assessment
As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.
Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$654 (After SSG Funding 70%) |
$254 (After SSG Funding 70% |
$654 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$254 (After SSG Funding 70% |
$254 (After SSG Funding 70% |
$254 (After SSG Funding 70% |
|
International Participant |
$2,180 (No Funding) |
$2,180 (No Funding) |
$2,180 (No Funding) |
All prices include 9% GST
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
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*Online registration will close 5 calendar days before the course start date
