Advanced Certificate in eSports for Digital Economy
- Analytics & Tech
- Innovation & Business Improvement
12 Full Days (Weekdays)
Who Should Attend
- Professionals in marketing, technology, finance, event management, media, game development, entrepreneurs and individiuals keen on exploring career prospects or business opportunities within the dynamic realm of eSports
- Professionals working in the eSports industry, marketing and business development managers, sponsorship executives, event organizers
Overview
The Esports industry is experiencing remarkable growth, propelled by surging viewership, expanding sponsorship opportunities, and the advent of new gaming platforms and technologies. Particularly noteworthy is the significant growth across Asia, with countries like South Korea, Japan, and China at the forefront. This surge can be attributed to the region's deep-rooted gaming culture, sizable youth demographic, and substantial support and investment in esports infrastructure.
In this certificate programme, we will dive into the fascinating world of eSports, exploring its history, evolution, and impact on the digital landscape. Participants will gain insights into business models driving the industry's growth, analyse the role of technology in shaping eSports experiences, and navigate the legal and ethical considerations unique to this dynamic field. Additionally, participants will develop a strategic understanding of marketing and branding strategies tailored specifically to eSports within the digital economy context.
Topic/Structure
To achieve the Advanced Certificate in eSports for Digital Economy, participants will need to complete the following modules offered by SMU Academy:
Module 1: Introduction to eSports in the Digital Economy
Module 2: Business and Marketing Strategies for eSports
Module 3: Technology and Innovation in eSports
Module 4: Legal and Ethical Considerations in eSports
Module 5: Event Management and Production in the eSports Industry
Module 6: Data Analysis and Performance Metrics in eSports
Assessment
As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of every module. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.
Participants are required to attain a minimum of 75% attendance and pass the associated assessment for each of the 6 modules within 3 years in order to be awarded the digital Advanced Certificate in eSports for Digital Economy issued by Singapore Management University.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$3,924 (After SSG Funding 70%) |
$1,524 (After SSG Funding 70% |
$3,924 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$1,524 (After SSG Funding 70% |
$1,524 (After SSG Funding 70% |
$1,524 (After SSG Funding 70% |
|
International Participant |
$13,080 (No Funding) |
$13,080 (No Funding) |
$13,080 (No Funding) |
All prices include 9% GST
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
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