Advanced Certificate in Event Management & Entertainment

Hospitality & Lifestyle

Basic
SkillsFuture
Full Certificates

This programme is conducted on-campus.

Next course starts on

To be advised

Fee

SGD10,464* (as low as SGD1,219.20 after maximum funding) Learn More

Duration

Please refer to respective modules for dates.

Level

Basic

Who Should Attend

Executives, Managers and Directors in the following areas:

Marketing
Sponsorship
Business Development
Event Management/ Sales/ Operations
Content and Experience Development
MICE
Production crew

Overview

A good event is one that creates a positive experience to remember. Such success is attributed to well-thought out planning and proper execution. From content curation to scheduling of activities, the process of event planning is much more than budget, location and guest lists.

This course examines the aspects of event planning at different levels and how to anticipate challenges during the process and before the events. Participants can also draw a wealth of practical knowledge from veterans in the field and gain experience through immersive learning.

Learning Objectives

Identify factors that set events up for failure or success through case studies
Develop profit strategy for events
Event pitching: Approach to presentation
Fundamentals of content creation & development
Project management & scheduling
Process from conceptualisation to actualisation of event

Topic/Structure

Assessment

Classroom exercises
Project presentations

CERTIFICATION

Upon completion of all 6 modules within a maximum duration of 3 years, participants will be awarded a digital Advanced Certificate in Event Management & Entertainment.

Calculate Programme Fee

Fee Table

COMPANY-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$3,139.20

(After SSG Funding 70%)

$1,219.20

(After SSG Funding 70%
+ ETSS Funding 20%)

$3,139.20

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$1,219.20

(After SSG Funding 70%
+ MCES Funding 20%)

$1,219.20

(After SSG Funding 70%
+ ETSS Funding 20%)

$1,219.20

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$10,464

(No Funding)

$10,464

(No Funding)

$10,464

(No Funding)

All prices include 9% GST

Please note that the programme fees are subject to change without prior notice.

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit: Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).
Workfare Skills Support Scheme: From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Company Sponsored

Enhanced Training Support for SMEs (ETSS)

Organisation must be registered or incorporated in Singapore
Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
Trainees must be Singapore Citizens or Singapore Permanent Residents
Trainees must not be a full-time national serviceman
Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.

Please click here for more information on ETSS.

Absentee Payroll

Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:

AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)

Loading schedule information...

Trainers

Testimonials

After taking SMU Academy’s ACEME programme, I greatly benefitted from the many skills taught, most importantly from the module on presentation. From perfecting your elevator pitch to learning about the hamburger model, Kelly and Danny ensured that all course participants grew to be confident in the "art-of-the-sell" by the end of the course. I will recommend this course to everyone looking to improve their success rate with making deals.

Ben Toh

I strongly encourage anyone who is involved in events to embark on this course which covers from pre to post event management, including a project work where you get to apply the knowledge. In addition, you get useful insights from professionals of various expertise that are essential for the success of an event. The learning journey was fun - covering communication skills specifically on pitching to potential sponsors, technical skills for sound systems, calculation of physical event space and much more.

Emmeline Chan

Danny and Kelly were phenomenal, and I thoroughly enjoyed myself throughout all 6 modules. Despite everything being entirely online because of the COVID-19 situation, the sessions were very engaging. The course curriculum included a wide coverage of topics that are very current and included many interesting speakers. I found the concepts to be easily applicable in other areas as well. I was also able to immediately apply the things I learnt in my work. This course is definitely relevant even for people who are not in the event industry full-time. I have no doubt that anybody who join the class will thoroughly enjoy the 6 modules.

Loh Ying Ting

I highly recommend the course for anyone interested in the events and entertainment space, regardless of whether you are in or out of the industry. The course content is well structured to take participants through the entire process, from pre-planning to post event. But the biggest plus point is the trainers, Danny and Kelly, both industry veterans who are incredibly engaging and have much valuable experience to share. Participants can be sure to take away skills that they can apply across occupations, including concept creation and sales pitching. The course not only offers a current view into the events industry as it adjusts and evolves post-COVID, but a wide range of guest speakers with insights in their own fields. A truly enjoyable course from start to end.

Jessica Chia

Danny and Kelly managed to fill each class with generous sharing of their industry knowledge and personal experiences. Due to the current health and economic crisis, we also had many discussions on how the local event and entertainment scenes had to pivot and learn first-hand how the global big boys were experimenting to keep their businesses alive. It was also engaging experience, learning and exchanging notes with guest speakers who are all veterans in their own fields. In the end, the rich contents won over the zoom fatigue after each class. I would recommend this course to anyone who would like to master the skills in strategies for events such content curation, pitching for sponsorship, and handling operations such as scheduling of programmes to budget and production.

Teo Ai Ling

You might also be interested in

Professional Certificate in Digital Marketing

15 May 2025

Hey, chat with me!

SMU Academy Chatbot

Maximize

Minimize