Advanced Certificate in Generative Artificial Intelligence Apps Design and Prompt Engineering Module 5: Gen AI Apps Design and Prompt Engineering in Sales and Customer Service

Analytics & Tech
Artificial Intelligence
Innovation & Business Improvement

Next Intake: 13 May 2025 (Tue)

Basic
SkillsFuture
Short Courses
This module is part of Advanced Certificate in Generative Artificial Intelligence Apps Design and Prompt Engineering

Next course starts on

13 May 2025 (Tue) See Full Schedule

Fee

SGD2,180* (as low as SGD254 after maximum funding) Learn More

Duration

2 Full Days (Weekdays)

Level

Basic

Who Should Attend

Sales professionals, account managers, and customer service representatives.
Compliance and customer data governance officers.
Professionals in client relations, service delivery, sales and customer service sectors.

PREREQUISITES

A tertiary education or diploma with at least three years of relevant work experience.

Overview

Module 5 is targeted at sales and customer service professionals, equipping them with the skills to design and deploy Gen AI-powered tools tailored for sales and customer service functions. Through hands-on exercises and guided instructions, participants will explore the full lifecycle of integrating Gen AI into sales and customer service processes to enhance productivity, customer engagement, and overall service quality.

By the end of the module, participants will gain a solid understanding of how Gen AI can transform sales and customer service practices by referencing the latest International Organisation for Standardisation (ISO) standards and guidelines. They will also have built and customised their own AI applications, aligned with their organisation’s specific needs. Participants will leave with practical skills and a clear understanding of how to deploy Gen AI solutions effectively within sales and customer service departments, alongside with strategies to address potential risks and regulatory considerations.

Programme Partner

Learning Objectives

At the end of the 2-day module, participants will be able to:

Understand how Gen AI can enhance sales and customer service functions by improving efficiency, engagement, and responsiveness
Create and deploy custom AI-powered sales and customer service tools without coding expertise
Apply prompt engineering techniques to design effective AI applications for sales and customer service scenarios
Identify and mitigate risks and ethical concerns related to Gen AI in customer-facing roles
Gain practical knowledge to deploy and scale Gen AI solutions within sales and customer service workflows for maximum impact

Assessment

As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.

Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.

Calculate Programme Fee

Fee Table

COMPANY-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$654

(After SSG Funding 70%)

$254

(After SSG Funding 70%
+ ETSS Funding 20%)

$654

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$254

(After SSG Funding 70%
+ MCES Funding 20%)

$254

(After SSG Funding 70%
+ ETSS Funding 20%)

$254

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$2,180

(No Funding)

$2,180

(No Funding)

$2,180

(No Funding)

All prices include 9% GST

Please note that the programme fees are subject to change without prior notice.

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit: Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).
Workfare Skills Support Scheme: From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Company Sponsored

Enhanced Training Support for SMEs (ETSS)

Organisation must be registered or incorporated in Singapore
Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
Trainees must be Singapore Citizens or Singapore Permanent Residents
Trainees must not be a full-time national serviceman
Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.

Please click here for more information on ETSS.

Absentee Payroll