Advanced Certificate in Practical Business Law Module 6: Protecting and Managing Intangible Assets in an Increasingly Digitised World

The course is designed for a wide range of professionals and business leaders who seek to enhance their understanding and utilization of intangible assets. The course is relevant to individuals from various industries and roles, including:

1. Entrepreneurs and Business Owners: Entrepreneurs and small business owners can greatly benefit from understanding how to identify, protect, and leverage intangible assets to drive growth, build a strong brand, and gain a competitive advantage.
2. Executives and Senior Managers: Executives and senior managers responsible for strategic decision-making, innovation, and business development can enhance their ability to recognize and capitalize on intangible assets, leading to more effective resource allocation and improved overall business performance.
3. Intellectual Property Managers: Individuals responsible for intellectual property management, including patent attorneys, trademark specialists, and licensing professionals, can deepen their understanding of intellectual property rights and gain practical knowledge on how to protect, exploit, and monetize intangible assets.
4. Product and Innovation Managers: Professionals involved in product development, innovation management, and research and development can acquire a broader perspective on intangible assets, enabling them to foster a culture of innovation, protect intellectual property, and bring innovative products or services to market more effectively.
5. Legal and Compliance Professionals: Lawyers, legal advisors, and compliance officers can benefit from the course by gaining insights into the legal frameworks and best practices surrounding intangible assets. They can learn how to navigate intellectual property laws, contractual agreements, and licensing arrangements to ensure proper protection and compliance.

PREREQUISITES

There are no prerequisites for this programme. Prior knowledge on any of the topics is not required.

At the end of this two-day course, participants will gain a comprehensive understanding of the strategic importance and practical applications of intangible assets in business. They will acquire a range of valuable skills, knowledge, and benefits, including:

1. In-depth Knowledge: Participants will develop a deep understanding of various types of intangible assets, including intellectual property rights, brand equity, intellectual capital, relationships, and reputation. They will grasp the nuances of each asset type and learn how to leverage them effectively.
2. Competitive Advantage: Armed with the knowledge gained from the course, participants will be equipped to create a sustainable competitive advantage for their businesses. They will learn how to differentiate their products and services, build strong brands, and cultivate customer loyalty, ultimately positioning their companies as industry leaders.
3. Intellectual Property Protection: Participants will learn strategies to protect their intellectual property, such as patents, trademarks, and copyrights (including intellectual property created using generative AI tools such as ChatGPT). They will understand the processes involved in filing for and maintaining these rights, ensuring their innovations and creations are safeguarded from infringement.
4. Innovative Thinking: The course will foster a culture of innovation and creativity among participants. They will explore methods to generate and protect new ideas, develop innovative products and services, and stay ahead of market trends. Participants will be encouraged to think outside the box and explore novel approaches to problem-solving.
5. Risk Mitigation: By understanding the significance of intangible assets, participants will become aware of potential risks and threats. They will learn strategies to mitigate those risks and protect their intangible assets from loss or harm. This knowledge will help ensure the long-term viability and sustainability of their businesses.
6. Enhanced Business Performance: Ultimately, participants will be equipped with the tools, strategies, and insights needed to optimize their business performance. They will have the confidence and expertise to unlock the true potential of their intangible assets, driving growth, innovation, and overall success.

As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.

Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.

This module is conducted in-person.

*Online registration will close 5 calendar days before the course start date