Building a Winning Experience in the Food and Beverage Industry - Creating Customers’ Brand Loyalty
- Innovation & Business Improvement
This programme is conducted on-campus.
2 days
Weekdays (9am - 6pm)
Who Should Attend
- Home-based/ Aspiring F&B entrepreneurs
- Individuals interested in investing in F&B businesses
- Current F&B operators managing between 1 to 5 outlets
- F&B and related industry professionals keen to better understand the sector (e.g. Food manufacturing, hotel preopening team and suppliers to F&B)
- Anyone interested to enter the broader F&B industry
Overview
Participants in this module will learn the meaning and impacts of brand loyalty, while creating their own journey to engage and retain their audience. They will also learn to leverage on technology in enhancing customer experiences and be innovative for their brands to stand out from the crowd.
Learning Objectives
- Find ways to use technology and build long term defensive edge that impacts brand loyalty
- Construct and walk through their own business’ customer journey
- Learn from case studies award winning customer journeys and how to implement them
- Find ways to apply technology in the businesses to enhance the customer journey
- Find ways to continue to innovate for long term brand loyalty
Topic/Structure
- Using tech to enhance customer experience
- Marketing through Social Media
- Prototyping your business ideas
- Planning for the future
- Refreshing the menus
- Renovating and rebranding
Assessment
An assessment will be conducted at the end of the course.
CERTIFICATION
Upon meeting the attendance and assessment criteria, participants will be awarded a digital certificate for participating in each module. Please refer to our course policies to view the attendance and assessment criteria.
Upon completion of all modules required for this programme within a maximum duration of 3 years, participants will be awarded a digital certificate.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$523.20 (After SSG Funding 70%) |
$203.20 (After SSG Funding 70% |
$523.20 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$203.20 (After SSG Funding 70% |
$203.20 (After SSG Funding 70% |
$203.20 (After SSG Funding 70% |
|
International Participant |
$1,744 (No Funding) |
$1,744 (No Funding) |
$1,744 (No Funding) |
All prices include 9% GST
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
Intake Information
Intake 1: To be advised
