Certificate in Video Content Mastery for Business Module 1: Video Content Strategies to Engage your Audience
- Digital Marketing & Comms
- Innovation & Business Improvement
This programme is conducted on-campus.
3 days
Weekdays (7pm - 10.30pm)
Saturday (9am - 6pm)
Who Should Attend
- Entrepreneurs and business owners aiming to establish a strong online presence, enhance their authority, and effectively engage with customers for their businesses
- Digital marketers and sales professionals who desire to leverage the power of video in their marketing efforts and storytelling, and elevate their digital content strategy
- Media and agency professionals seeking to leverage video content to drive business growth for themselves or their client
- Solopreneurs and professionals aiming to build their personal brands and effectively communicate their unique stories
Overview
You will learn the different types of video content and which one is right for your type of business and resonates with your customers. Understand the strategic importance of moving your video content strategy from ‘hype’ to ‘help’ and how video content builds your credibility and authority in your category and space. Knowing all this will effectively boost your business growth and success.
Learning Objectives
- Understand the power and impact of video content for business
- Leverage inbound marketing strategies and moving from Hype to Help
- Know the various types of video content and which one is best for a particular business
- Grasp how to create a video content strategy for your business
- Gain insights into the emotional triggers of your target audience to create more compelling video content
- Understand why and how to move from polished and slick to real and authentic content
- Explore real-world business video content examples and best practices from diverse industries across the globe
Topic/Structure
Module Highlights
- The power of video for business
- Introduction to inbound video marketing
- Connect with the hearts and minds of your customers through video content
- The various types of business videos
- The shift from polished and slick to real and authentic content
Video content marketing best practices
Assessment
As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course.
CERTIFICATION
Upon meeting the attendance and assessment criteria, participants will be awarded a digital certificate for participating in each module. Please refer to our course policies to view the attendance and assessment criteria.
Upon completion of all modules required for this programme within a maximum duration of 3 years, participants will be awarded a digital certificate.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$523.20 (After SSG Funding 70%) |
$203.20 (After SSG Funding 70% |
$523.20 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$203.20 (After SSG Funding 70% |
$203.20 (After SSG Funding 70% |
$203.20 (After SSG Funding 70% |
|
International Participant |
$1,744 (No Funding) |
$1,744 (No Funding) |
$1,744 (No Funding) |
All prices include 9% GST
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
- SkillsFuture Credit
-
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual). - Workfare Skills Support Scheme
-
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
Intake Information
Intake 7: 25, 26 & 27 Jul 2024 [Registration Closed]
