Certificate in Video Content Mastery for Business Module 2: Pre-production Techniques
- Digital Marketing & Comms
- Innovation & Business Improvement
This programme is conducted on-campus.
3 days
Weekdays (7pm - 10.30pm)
Saturday (9am - 6pm)
Who Should Attend
- Entrepreneurs looking to build an online presence, build authority and connect with customers
- Digital media enthusiasts and marketers who want to harness the power of videography in their marketing and storytelling
- Professionals who want to build their personal brands and tell their story
Overview
In this module, the participants will learn the processes of creating a brand persona and go from ideation to creation. From concept to completion, they will have the opportunity to get an in-depth understanding of what it takes to effectively plan, craft and create a great piece of video content and execute a perfect shoot with the least amount of fuss and frustration.
Learning Objectives
- Establish a brand persona for video storytelling
- Understand video theory and video story structures
- Develop a basic script and storyboard
- Plan a video shoot to bring your video idea to life
- Explore different equipment for video production
- Understand basic lighting and audio techniques to enhance your videos
- Learn and apply the basic techniques of shooting video interviews
- Create an essential checklist for a shooting a video
Topic/Structure
- Copywriting and scripting for your video and VSL (Video Sales Letter)
- Introduction to DSLR cameras, mobile phones for video, lights and sound
- How to plan for a video shoot
- Create an essential checklist and anticipate things that can go wrong
Assessment
As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course.
CERTIFICATION
Upon meeting the attendance and assessment criteria, participants will be awarded a digital certificate for participating in each module. Please refer to our course policies to view the attendance and assessment criteria.
Upon completion of all modules required for this programme within a maximum duration of 3 years, participants will be awarded a digital certificate.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$523.20 (After SSG Funding 70%) |
$203.20 (After SSG Funding 70% |
$523.20 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$203.20 (After SSG Funding 70% |
$203.20 (After SSG Funding 70% |
$203.20 (After SSG Funding 70% |
|
International Participant |
$1,744 (No Funding) |
$1,744 (No Funding) |
$1,744 (No Funding) |
All prices include 9% GST
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
- SkillsFuture Credit
-
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual). - Workfare Skills Support Scheme
-
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
Intake Information
Intake 7: 1, 2 & 3 Aug 2024 [Registration Closed]
