Certificate in Video Content Mastery for Business Module 5: Leveraging Social Media Channels for Content Marketing
- Digital Marketing & Comms
- Innovation & Business Improvement
This programme is conducted on-campus.
3 days
Weekdays (7pm - 10.30pm)
Saturday (9am - 6pm)
Who Should Attend
- Entrepreneurs and business owners aiming to establish a strong online presence, enhance their authority, and effectively engage with customers for their businesses
- Digital marketers and sales professionals desiring to leverage the power of video in their marketing efforts and storytelling, and elevate their digital content strategy.
- Media and agency professionals seeking to leverage video content to drive business growth for themselves or their clients.
- Solopreneurs and professionals aiming to build their personal brands and effectively communicate their unique stories.
Overview
Learning Objectives
- Understand the impact of video content on social media platforms and its potential for business growth
- Learn the nuances and strengths of each social media channel including FB, IG, YouTube, LinkedIn and Tik Tok for business video
- Identify the most suitable social media platform for your specific type of business
- Learn how to create a YouTube channel and upload content and create playlists
- Utilise AI technology to craft compelling video content descriptions and headlines for your social media platforms
- Create impactful thumbnails and including platform-specific call-to-actions
- Learn how to effectively engage new customers through live-streaming videos
- Learn how to create highly impactful video content for your website
- Explore real-life case studies and examples from diverse businesses and industries worldwide
Topic/Structure
Module Highlights
- The impact of business video content on social media channels
- Business video content marketing best practices for Facebook, Instagram, YouTube, LinkedIn and Tik Tok
- Incorporating AI-powered SEO intelligence in video content titles and descriptions
- Live streaming video to engage and convert new customers
- Video content to boost website engagement
Assessment
As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course.
CERTIFICATION
Upon meeting the attendance and assessment criteria, participants will be awarded a digital certificate for participating in each module. Please refer to our course policies to view the attendance and assessment criteria.
Upon completion of all modules required for this programme within a maximum duration of 3 years, participants will be awarded a digital certificate.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$523.20 (After SSG Funding 70%) |
$203.20 (After SSG Funding 70% |
$523.20 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$203.20 (After SSG Funding 70% |
$203.20 (After SSG Funding 70% |
$203.20 (After SSG Funding 70% |
|
International Participant |
$1,744 (No Funding) |
$1,744 (No Funding) |
$1,744 (No Funding) |
All prices include 9% GST
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
- SkillsFuture Credit
-
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual). - Workfare Skills Support Scheme
-
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
Intake Information
Intake 7: 12, 13 & 14 Sep 2024 [Registration Closed]
