Certificate in Video Content Mastery for Business Module 6: Mastering Video Content Distribution and Optimizing ROI
- Digital Marketing & Comms
- Innovation & Business Improvement
This programme is conducted on-campus.
3 days
Weekdays (7pm - 10.30pm)
Saturday (9am - 6pm)
Who Should Attend
- Entrepreneurs looking to build an online presence, build authority and connect with customers
- Digital media enthusiasts and marketers who want to harness the power of videography in their marketing and storytelling
- Professionals who want to build their personal brands and tell their story
Overview
In this module, the participants will learn how to publish, distribute and analyse video content. They will learn the key platforms, formats and metrics available. This module helps them cut to the chase with great insights and practical tips on how to create a content calendar, how to repurpose their content effectively for each platform and what to track and measure to optimize their content ROI (return-on-investment).
Learning Objectives
- Learn strategies for content distribution and discovery
- Learn how to develop your content calendar
- Understand the most important social media and video content metrics to help creators optimise content, increase engagement grow their audience
- Learn to leverage the best automated content distribution tools and use paid promotion
- Learn to ensure video discoverability through paid media and search
- Learn how to measure success and ROI
Topic/Structure
- Create your content calendar
- Learn to pick and use automated content distribution tools
- Essential content metrics to track and measure
- Social media video metrics (Facebook, Instagram, LinkedIn)
- Website video content metrics
- Video content impact on SEO
- Live video metrics
Assessment
As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course.
CERTIFICATION
Upon meeting the attendance and assessment criteria, participants will be awarded a digital certificate for participating in each module. Please refer to our course policies to view the attendance and assessment criteria.
Upon completion of all modules required for this programme within a maximum duration of 3 years, participants will be awarded a digital certificate.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$523.20 (After SSG Funding 70%) |
$203.20 (After SSG Funding 70% |
$523.20 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$203.20 (After SSG Funding 70% |
$203.20 (After SSG Funding 70% |
$203.20 (After SSG Funding 70% |
|
International Participant |
$1,744 (No Funding) |
$1,744 (No Funding) |
$1,744 (No Funding) |
All prices include 9% GST
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
- SkillsFuture Credit
-
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual). - Workfare Skills Support Scheme
-
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
Intake Information
Intake 7: 19, 20 & 21 Sep 2024 [Registration Closed]
