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Communicating Data with Impact: Data Storytelling and Visualization

  • Analytics & Tech
  • Innovation & Business Improvement
Next Intake: 30 Jul 2025 (Wed)
  • Basic
  • SkillsFuture
  • Full Certificates
  • This module is part of Executive Certificate in Applied Behavioural Science

This programme is conducted on-campus.

Next course starts on
30 Jul 2025 (Wed) See Full Schedule
Fee
SGD2,180* (as low as SGD254 after maximum funding) Learn More
Duration

3 days
Weeknights (7pm - 10:30pm)
Saturday (9am - 6pm)

Level
Basic
Venue

SMU

Who Should Attend

  • Working Professionals Seeking to Implement Behavioural Strategies

PREREQUISITES

This is a sequential course, learners have to complete the previous module.

Overview

Given today's data-centric business environment, the ability to effectively convey complex data and analytical insights to diverse stakeholders is of utmost importance.

Participants will master the art of data storytelling and visualisation—key skills for translating complex data into strategic insights that are indispensable for strategy formulation and execution in the field of behavioural decision sciences. Through hands-on practical exercises with real-world datasets, learners will become adept at using visualisation tools to make data accessible and crafting narratives that resonate with stakeholders, empowering data-driven decision-making in their organisations.

This module is part of a sequential programme and is not available on a standalone basis.

Learning Objectives

  • Understand the importance and role of data storytelling and visualisation in communicating complex data and analytical findings
  • Learn various data visualisation tools and techniques to make data more accessible and understandable
  • Develop skills in data storytelling, effectively presenting data-driven insights in a compelling and engaging manner
  • Gain practical experience in applying data storytelling and visualisation techniques to real-world data sets
  • Enhance their ability to communicate complex data and findings effectively, fostering better decision-making processes within their organisations

Topic/Structure

  • Introduction to Data Storytelling and Visualisation
  • Importance of Data Communication in Decision-Making
  • Tools and Techniques for Effective Data Visualisation
  • Advanced Data Visualisation Techniques
  • Creating Interactive Data Visualisations
  • Presenting Data-Driven Behavioural Insights

Assessment

  • Group Assignment
  • Group Presentation

CERTIFICATION

Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.

Calculate Programme Fee

Click here for more infomation about SkillsFuture Credits (Not applicable for Company-sponsored participants)
For PSEA - Available only for Singapore Citizen below 31 (Not applicable for Company-sponsored participants)

Total Program Fee: SGD0.00

Fee Table

COMPANY-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$654

(After SSG Funding 70%)

$254

(After SSG Funding 70%
+ ETSS Funding 20%)

$654

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$254

(After SSG Funding 70%
+ MCES Funding 20%)

$254

(After SSG Funding 70%
+ ETSS Funding 20%)

$254

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$2,180

(No Funding)

$2,180

(No Funding)

$2,180

(No Funding)

All prices include 9% GST

Please note that the programme fees are subject to change without prior notice.

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit

Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).

Workfare Skills Support Scheme

From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Company Sponsored

Enhanced Training Support for SMEs (ETSS)

  • Organisation must be registered or incorporated in Singapore
  • Employment size of not more than 200 or with annual sales turnover of not more than $100 million
  • Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
  • Trainees must be Singapore Citizens or Singapore Permanent Residents
  • Trainees must not be a full-time national serviceman
  • Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here. 

Please click here for more information on ETSS.

Absentee Payroll

Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:

AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)

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Trainers

Dr Sungjong Roh
Assistant Professor of Communication Management
SMU Lee Kong Chian School of Business
Dr Sungjong Roh
Assistant Professor of Communication Management
SMU Lee Kong Chian School of Business
Dr Roh received his Ph.D. at Cornell University and is currently an Assistant Professor at the Lee Kong Chian School of Business at Singapore Management University. Dr Roh has two closely related areas of research and teaching expertise: (a) behavioural decision-making—underlying mechanisms whereby consumers, managers, and investors make judgments and choices, and; (b) computational data science (using Python and R) for business problem-solving. Dr Roh has taught a wide range of courses across multiple disciplines, and workshops on computational data science, data-informed, evidence-based management practices to undergraduate and postgraduate business students, working professionals, and executives. A recipient of multiple teaching awards, including the university-wide "Most Promising Teacher Award" and Specialist Adult Educator (for Curriculum Development) by the SkillsFuture Singapore/ Institute for Adult Learning.

Testimonials

Thank you to Prof Roh for being amazing. I came in to the course thinking it would just be a crash course on data storytelling and visualisation, but I came out of it with so much more. I learnt about tangible things like R, Python, data analysis etc. I also learnt about intangible things like the spirit of continuous learning, keeping an open mind, having a growth mindset, and having passion for whatever you are doing. Prof Roh made everything fun and great for us!

Nicholas Foo
Vice President, Strategy & Business Management
UOB

I had the opportunity to participate in Communicating Data with Impact: Data Storytelling and Visualisation, and it was a truly transformative experience! The programme exceeded my expectations in every way—the content was engaging and relevant, Professor Roh is knowledgeable and supportive, and the class was vibrant and inspiring.

Through the programme, I gained valuable skills and insights that made a significant impact at work. I appreciated the well-structured curriculum, interactive sessions, and opportunities for discussion and sharing with colleagues from different departments.

I would highly recommend this programme to anyone looking to achieve effective communication in data with impact, and I'm grateful to have been part of it.

Christine Ong
Assistant Vice President, Customer Experience (cX) Team Group Channels & Digitalisation
UOB

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