Content Marketing and Search Engine Optimisation (SEO)
- Digital Marketing & Comms
This module is conducted on-campus.
Singapore Management University
Who Should Attend
- Marketing Executive
- Business Development Manager
- Key Account Manager
- Marketing Communications Executive
PREREQUISITES
- Participants should have at least 2 years of working experience
Overview
The module covers effective content distribution strategies across various digital channels and platforms, and instructs on forming and nurturing online partnerships for collaborative efforts. Additionally, it delves into crafting compelling content aligned with marketing objectives. An emphasis is placed on mastering advanced Search Engine Optimisation (SEO) strategies, equipping participants with skills in using related tools and techniques.
This module aims to empower participants with strategic expertise in content marketing, partnership building, and Search Engine Optimisation (SEO), culminating in measurable results and brand success.
Learning Objectives
- Understand content marketing's role in digital marketing with the integration of machine learning tools for content development
- Gain proficiency in content ideation and development, focusing on generating content that resonates with target audiences
- Acquire advanced skills in SEO, content optimisation, understanding search engine algorithms, and enhancing online visibility
- Develop content distribution strategies across various digital channels and platforms to engage diverse audiences
- Build strategic content marketing partnership, focusing on measurable results and brand success, with the aid of analytics
Assessment
As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of every module. The mode of assessment varies depending on the modules and it will be either an online quiz or group presentation.
Participants are required to attain a minimum of 75% attendance and pass the associated assessment for each of the 8 modules in order to be eligible for programme funding and to be awarded the digital (SCTP) Advanced Certificate in Digital Marketing issued by Singapore Management University.
Fee Table
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
|
Singapore Citizen < 40 years old Permanent Resident
|
$784.801 |
|
Singapore Citizen ≥ 40 years old4 |
$304.802 |
|
Singapore Citizens who qualify for AFS |
$184.803 |
All prices include 9% GST
1 Up to 70% course fee funding
2 Up to 90% course fee funding under SkillsFuture Mid-Career Enhanced Subsidy ("MCES")
3 Up to 95% course fee funding under Additional Funding Support ("AFS") where participants must be:
- Singapore Citizens; and
- Long-term unemployed individuals (6 months or more); or
- Individuals in need of financial assistance [ComCare Short-to-Medium Term Assistance (SMTA) recipients or Workfare Income Supplement (WIS) recipients]; or
- Persons with disabilities
4 SkillsFuture Level-Up Programme for Mid-Career Individuals (NEW)
A SkillsFuture Credit (Mid-Career) top-up of $4,000 will be provided to Singaporeans aged 40 years and above to further offset out-of-pocket course fees for this programme.
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
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