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Digital Marketing - LinkedIn Marketing for Businesses

  • Digital Marketing & Comms
  • Innovation & Business Improvement
Next Intake: 31 Jul 2025 (Thu)
  • Basic
  • SkillsFuture
  • Short Courses
  • This module is part of Executive Certificate in Brand Innovation with AI-Integrated Marketing

This programme is conducted on-campus.

Next course starts on
31 Jul 2025 (Thu) See Full Schedule
Fee
SGD2,180* (as low as SGD254 after maximum funding) Learn More
Duration

2 days
Weekdays (9am - 6pm)

Level
Basic
Venue

Singapore Management University

Who Should Attend

  • Marketing/ Communication professionals
  • Entrepreneurs and business owners
  • Managers/ Leaders of strategic communication functions
  • Content strategists
  • Social media specialists

Overview

The emergence of social media phenomena (via LinkedIn) has created many opportunities for businesses to reach out across geographical boundaries and industries. It has made near instantaneous communications and updates available PMETs. You will learn how to leverage the conversion funnel framework to work to your advantage. Fast track your customers’ journey from the awareness stage to a level that meets your corporate objectives.  

Enhance your marketing possibilities by discovering the power of LinkedIn in your Conversion Funnel. Find out how a well-planned digital marketing campaign has a significant role to play in your arsenal of digital marketing capabilities. Understand the strategies and tools that contribute to the success of your marketing endeavours and support your marketing decision-making processes. 

This module is available on a standalone basis.

Learning Objectives

  • Be able to bring potential customers from awareness stage to the stage where the predetermined objectives are met 
  • Acquire techniques used in LinkedIn Marketing and apply it in marketing strategies

Topic/Structure

  • Introduction to LinkedIn 
  • Understanding Your LinkedIn Profile 
  • Personal Branding Tips for Your LinkedIn Profile 
  • Understand LinkedIn Pages for Companies 
  • Introduction to LinkedIn Advertising
  • Understanding the LinkedIn Campaign Manager 
  • Developing a LinkedIn Ads Campaign 
  • Understanding Your LinkedIn Strategy 
  • Setting Up for Success 
  • Understanding Conversion Tracking and LinkedIn Analytics 
  • Tips For LinkedIn Ads Creation 

Assessment

  • Assignment
  • Project

 

CERTIFICATION

Upon meeting the attendance and assessment criteria, participants will be awarded a digital certificate for participating in each module. Please refer to our course policies to view the attendance and assessment criteria.

Calculate Programme Fee

Click here for more infomation about SkillsFuture Credits (Not applicable for Company-sponsored participants)
For PSEA - Available only for Singapore Citizen below 31 (Not applicable for Company-sponsored participants)

Total Program Fee: SGD0.00

Fee Table

COMPANY-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$654

(After SSG Funding 70%)

$254

(After SSG Funding 70%
+ ETSS Funding 20%)

$654

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$254

(After SSG Funding 70%
+ MCES Funding 20%)

$254

(After SSG Funding 70%
+ ETSS Funding 20%)

$254

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$2,180

(No Funding)

$2,180

(No Funding)

$2,180

(No Funding)

All prices include 9% GST

Please note that the programme fees are subject to change without prior notice.

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit

Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).

Workfare Skills Support Scheme

From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Company Sponsored

Enhanced Training Support for SMEs (ETSS)

  • Organisation must be registered or incorporated in Singapore
  • Employment size of not more than 200 or with annual sales turnover of not more than $100 million
  • Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
  • Trainees must be Singapore Citizens or Singapore Permanent Residents
  • Trainees must not be a full-time national serviceman
  • Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here. 

Please click here for more information on ETSS.

Absentee Payroll

Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:

AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)

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Trainers

Andrea Tan
Project Director & Digital Marketer
Mediafreaks Group
Andrea Tan
Project Director & Digital Marketer
Mediafreaks Group
Andrea Tan holds an Honours Degree in Accountancy and Business (Marketing Specialisation) from NTU. With over 8 years of experience, she spearheads digital marketing campaigns for various brands at the award-winning tech entertainment company. Andrea is certified in Facebook and Google, specialising in Ads, Analytics, Search, Display, and Video.
Song Lili
Project Director & Digital Marketer
Mediafreaks Group
Song Lili
Project Director & Digital Marketer
Mediafreaks Group
Lili, a Project Director & Digital Marketer at Mediafreaks Group, holds a Master's in Innovation from Singapore Management University and a Bachelor's in Business Administration (Marketing) from Nanyang Technological University. She's certified in Google Adwords, Analytics, Video Advertising, and Facebook Blueprint. Mediafreaks Group, an award-winning tech entertainment company, specialises in digital marketing, e-commerce, content creation, and animation.

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