(SCTP) Advanced Certificate in Digital Marketing
- Digital Marketing & Comms
This module is conducted on-campus.
Please refer to respective modules for the dates and times.
[All interested learners will be invited for an online interview before registration.]
Who Should Attend
- Marketing Executive
- Business Development Manager
- Key Account Manager
- Marketing Communications Executive
PREREQUISITES
- Participants should have at least 2 years of working experience
Overview
Participants will explore digital advertising techniques tailored to achieving success in the online sphere. The course also emphasises leveraging social media platforms effectively to amplify marketing influence and engagement and explore content marketing and search engine optimisation (SEO) strategies to improve online presence and reach wider audiences. Participants will also learn about website development and creative design to craft engaging digital experiences that resonate with customers.
A key focus is on marketing automation tools and technology that enhance efficiency in digital marketing endeavours. This empowers learners to streamline processes and workflows, ultimately improving overall effectiveness in marketing strategies.
By covering these essential areas and combining theoretical knowledge with practical applications, the programme equips individuals with the skills and insights necessary to excel in the dynamic landscape of digital marketing, enabling them to create impactful campaigns across various online platforms and industries.
Learning Objectives
- Develop digital marketing strategies and leverage analytics to make data-driven decisions
- Master advanced advertising techniques to drive success in the competitive digital landscape
- Learn strategies to maximise social media engagement, increasing influence and reach
- Create compelling content and apply search engine optimisation (SEO) tactics to boost visibility and audience engagement
- Learn website development and creative design principles to craft captivating digital experiences for customers
- Leverage marketing automation tools and technologies to streamline processes and improve efficiency
- Develop strategies to build a personal brand to foster professional growth
- Apply skills through a capstone project, solving real-world marketing challenges in a professional context
Topic/Structure
- Digital Marketing Strategy, Planning and Analytics
- Digital Advertising Excellence, Driving Online Success
- Social Media Engagement, Amplifying Marketing Influence
- Content Marketing and Search Engine Optimisation (SEO)
- Website and Creative Design, Crafting Digital Experiences
- Marketing Automation and Technology Enabler, Empowering Efficiency
- Personal Branding and Professional Growth in Marketing
- Digital Marketing Capstone Project
Assessment
As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of every module. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.
Participants are required to attain a minimum of 75% attendance and pass the associated assessment for each of the 8 modules in order to be eligible for programme funding and to be awarded the digital (SCTP) Advanced Certificate in Digital Marketing issued by Singapore Management University.
Fee Table
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
|
Singapore Citizen < 40 years old Permanent Resident
|
$6,278.401 |
|
Singapore Citizen ≥ 40 years old4 |
$2,438.402 |
|
Singapore Citizens who qualify for AFS |
$1,478.403 |
All prices include 9% GST
1 Up to 70% course fee funding
2 Up to 90% course fee funding under SkillsFuture Mid-Career Enhanced Subsidy ("MCES")
3 Up to 95% course fee funding under Additional Funding Support ("AFS") where participants must be:
- Singapore Citizens; and
- Long-term unemployed individuals (6 months or more); or
- Individuals in need of financial assistance [ComCare Short-to-Medium Term Assistance (SMTA) recipients or Workfare Income Supplement (WIS) recipients]; or
- Persons with disabilities
4 SkillsFuture Level-Up Programme for Mid-Career Individuals (NEW)
A SkillsFuture Credit (Mid-Career) top-up of $4,000 will be provided to Singaporeans aged 40 years and above to further offset out-of-pocket course fees for this programme.
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Intake Information
| Modules | Next Intake |
|---|---|
| Digital Marketing Strategy, Planning and Analytics | To be advised |
| Digital Advertising Excellence, Driving Online Success | To be advised |
| Social Media Engagement, Amplifying Marketing Influence | To be advised |
| Content Marketing and Search Engine Optimisation (SEO) | To be advised |
| Website and Creative Design, Crafting Digital Experiences | To be advised |
| Marketing Automation and Technology Enabler, Empowering Efficiency | To be advised |
| Personal Branding and Professional Growth in Marketing | To be advised |
| Digital Marketing Capstone Project | To be advised |
Trainers
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