(SCTP) Advanced Certificate in Digital Marketing

Zhong Li is the founder of Mikangle, and also the Co-Founder of Finty. His extensive digital and marketing experience of over 17 years has honed his ability to deliver digital solutions across technology and financial industries. Prior to helming business growth efforts at Finty, Zhong Li was the Vice President of Ebusiness at OCBC Bank, heading up digital sales and performance management. He was also the Digital Marketing Lead at Yahoo!, where he developed digital strategies, campaigns, and programs for SEA region. As part of his interest in the internet space, he gives training at academies, speaks at conferences, also advises startups and SMEs on digital business. He holds a bachelor’s degree in Marketing and an MBA from the University of Adelaide, as well as the WSQ Advanced Certificate in Training and Assessment (ACTA) from Institute of Adult Learning

With over 11 years of digital marketing experience, Xuanbin has led performance-driven campaigns across multinational corporations, private firms, and government agencies in industries such as technology, finance, media, recruitment, and trade. Specialising in Paid Media. A strategic revenue marketer, Xuanbin brings expertise in budget planning, web analytics, marketing automation, and website management. Having worked both in-house and at leading global agencies, he champions stronger brand-agency alignment to unlock digital marketing success for brands like Hotels.com, SAP, MINI, and Laneige.

Kelvin is a highly experienced agency leader, digital marketing consultant, and trainer with over 20 years of expertise in crafting and executing effective digital strategies for a diverse range of brands. His contributions have garnered numerous digital effectiveness awards for clients such as Scoot, Audi, Qantas, Klook, Canon, Wine Connection, and Doctor Anywhere, including accolades for search marketing, social media and performance marketing excellence. Kelvin is also an adjunct lecturer at Temasek Polytechnic, who delivers modules on Brand and Integrated Communications for both full-time students and adult learners.

Jimmy is a seasoned brand builder with over a decade of robust experience in driving successful commercial marketing and communications strategies in the technology and education sectors. Currently serving as the Head of Singapore Commercial Marketing & Communications at Lenovo, Jimmy specialises in developing and executing integrated marketing strategies that enhance brand visibility and business growth within the Enterprise and SMB space. With a solid background in strategic communications and digital marketing, Jimmy’s expertise lies in leveraging data-driven insights to design and implement innovative campaigns that deliver measurable results. His strategic vision has consistently led to significant market adoption, particularly in high-stakes industries such as IT, product development, manufacturing, and education. His leadership has been instrumental in achieving number one in the marketplace and has garnered multiple accolades. Jimmy is currently pursuing the Global DBA Durham-emlyon double doctorate programme.

Teck Seng is the founder of Lemonade, an award-winning Singaporean creative design agency specialising in web design and development. As a webmaster and SEO consultant for leading companies, Teck Seng and his team created and managed websites that attained high conversion rates. His works have earned him numerous accolades and praises, for both their design and skills in digital development. Teck Seng and his team were awarded by CSSWinner, CSSDesign Awards, Awwwards, and Singapore Website Award (SWA). With more than 15 years of experience, his team has worked on web development projects spanning the South East Asian region. Lemonade IT also recently added the websites of Takashimaya, Astro Arena (Malaysia), and Pezzo Pizza to their portfolio. He has also attained the title of Registered Management Consultant award by Institute of Management Consultant and is a Certified Practioner of Personal Data Protection (Singapore).

Jeremy is the Technology Advisor for Finty, an online financial marketplace that was acquired by an Australian firm for a seven-figure sum, 15 months after the company was launched. Currently a regional programme manager for a large tech firm, he manages external technical integration projects across Asia and Europe. Prior to Finty, Jeremy was managing global B2B and B2C eCommerce platforms for companies such as Hewlett-Packard and Singtel. His role involved global analytics implementation at HP’s Global Partner Portal and eCommerce automation at Singtel’s Consumer online store. His first startup was Infrenion Communications, a cloud hosting startup which was acquired by an Indian business process outsourcing company in 2005. Jeremy holds a Bachelor of Computer Science from the University of Western Australia and an MBA from Nanyang Business School.