Persuasive Storytelling for Business Growth in the Digital Age
- Innovation & Business Improvement
This programme is conducted on-campus.
To be advised
Singapore Management University
Who Should Attend
- Account Manager
- Entrepreneur
- Marketing Executive
- Sales Manager
Overview
If you want your message to stick and inspire, understanding this distinction is key – and precisely what this storytelling course will empower you to do. While often relegated to casual settings, the ability to craft compelling narratives is an enduring and essential professional skill. Storytelling, a cornerstone of human connection, plays a pivotal role in various business contexts, including deal negotiation, stakeholder engagement and brand communication. By connecting with audiences on an emotional level, stories enhance information retention and drive desired actions across various communication channels, including presentations, written reports, and data visualisation.
This two-day interactive course is designed to help professionals understand the significant impact of storytelling and its practical applications in influencing organisational dynamics. Course participants will learn and implement established techniques for constructing narratives that evoke genuine emotion and project authenticity, ultimately enabling them to communicate their message with greater impact and confidence.
Learning Objectives
At the end of the 2-day course, participants will be able to:
- Able to use an effective storytelling structure to craft and deliver compelling stories for any applications
- Enable conversion using stories to touch the heart where other means seems impossibles
- Learn proven techniques to engage and influence the audience to align your objectives
- Learn the power of business storytelling to persuade in the face of change
Assessment
As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of every module. The mode of assessment varies depending on the modules and it will be either an online quiz or group presentation.
Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.
Calculate Programme Fee
Fee Table
| EMPLOYER-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$784.80 (After SSG Funding 70%) |
$304.80 (After SSG Funding 70% |
$784.80 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$304.80 (After SSG Funding 70% |
$304.80 (After SSG Funding 70% |
$304.80 (After SSG Funding 70% |
|
International Participant |
$2,616 (No Funding) |
$2,616 (No Funding) |
$2,616 (No Funding) |
All prices include 9% GST
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Employer Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Employers who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
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