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Service Management: Strategies For Negotiation And Communication

  • Innovation & Business Improvement
Next Intake: 8 Oct 2025 (Wed)
  • Intermediate
  • SkillsFuture
  • Short Courses
  • This module is part of Advanced Certificate in Service Strategy & Management

This programme is conducted on-campus.

Next course starts on
8 Oct 2025 (Wed) See Full Schedule
Fee
SGD2,180* (as low as SGD254 after maximum funding) Learn More
Duration

2 days
Weekdays (9am - 6pm)

Level
Intermediate
Venue

SMU

Who Should Attend

Professionals with managerial and/ or stakeholder management responsibilities where negotiation, conflict resolution and influencing others plays a key part in business deliverables.

Overview

This programme is designed to provide participants with the knowledge and techniques to become master negotiators. You will learn the art of making deals whilst using a variety of tools to creating and enhancing mutual value with your customers.

With organisations allocating ever more resources in their strategies and channels, a critical stage to determine whether a deal is clinched is the manner in which the negotiation and communication process was handled.

This dynamic aspect cannot be undermined as we interact with internal and external stakeholders, business-to-business customers (B2B) or end-user customers (B2C). Achieving sustainable success and building differentiated memorable relationships rests largely on how we manage our business engagements.

This module is available on a standalone basis.

Learning Objectives

  • Negotiation tactics and frameworks: Essential tools and approaches for both capturing and creating value, negotiation planning frameworks, and tactics for opening the negotiation, countering, responding optimally, and BATNA/WATNA
  • Mental biases and traps: Learn how to manage our natural cognitive biases such as overconfidence, overinvestment, anchoring and availability recall biases
  • Persuasion Skills: practice techniques for presenting your position, and your request, optimally so that parties are more likely to say “yes” to your request. Techniques include how to build common ground, appeal to likeability, build trust, and how to make a more effective concession

Topic/Structure

  • Capturing value
  • Tools and frameworks for negotiation
  • Techniques to increase value and the size of the pie
  • Persuasion techniques
  • Techniques to limit cognitive bias
  • Techniques to avoid classic landmines
  • Case role play and debrief

Assessment

As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a group/ individual presentation or based on classroom exercises.

Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.

Calculate Programme Fee

Click here for more infomation about SkillsFuture Credits (Not applicable for Company-sponsored participants)
For PSEA - Available only for Singapore Citizen below 31 (Not applicable for Company-sponsored participants)

Total Program Fee: SGD0.00

Fee Table

COMPANY-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$654

(After SSG Funding 70%)

$254

(After SSG Funding 70%
+ ETSS Funding 20%)

$654

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$254

(After SSG Funding 70%
+ MCES Funding 20%)

$254

(After SSG Funding 70%
+ ETSS Funding 20%)

$254

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$2,180

(No Funding)

$2,180

(No Funding)

$2,180

(No Funding)

All prices include 9% GST

Please note that the programme fees are subject to change without prior notice.

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit

Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).

Workfare Skills Support Scheme

From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Company Sponsored

Enhanced Training Support for SMEs (ETSS)

  • Organisation must be registered or incorporated in Singapore
  • Employment size of not more than 200 or with annual sales turnover of not more than $100 million
  • Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
  • Trainees must be Singapore Citizens or Singapore Permanent Residents
  • Trainees must not be a full-time national serviceman
  • Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here. 

Please click here for more information on ETSS.

Absentee Payroll

Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:

AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)

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Trainers

Dr Michael Netzley
Founder
Extend My Runway
Dr Michael Netzley
Founder
Extend My Runway
Dr Netzley, an affiliated faculty at IMD Business School and Founder of Extend My Runway (EMR), pioneers a start-up enhancing the potential of employees aged 50+. Combining neuroscience and AI, EMR boosts cognitive agility, productivity, and teamwork. With a 25-year career spanning academia, consulting, and entrepreneurship, Netzley previously excelled at Singapore Management University, earning accolades for innovative executive development. He has consulted for EY and Heidrick Consulting, holds certifications in mediation, coaching, and design thinking, and is an executive coach for Hogan Assessments. Netzley has impacted over 12,000 executives from top firms, including Merck KGaA, GSK, and Unilever, demonstrating expertise in leadership, communication, and change management.

Testimonials

The course provided useful structure, framework, and tools.
Ms Poon Shing Yi
Associate Director, Social Impact &amp; Engagement
Temasek Trust
Michael is an engaging facilitator. The content was succinct and equip us with tactics that were easy to understand.
Mr Douglas Leo Fernandez
Hotel Manager
Rendezvous Hotel
The workshop helps me better understand the challenges of negotiation in theory versus the actual negotiation and how to anchor it to achieve higher success.
Mr Lionel Teo
Global Operations &amp; Customer Service Director
Touax Container Leasing
There were good framework and tools that could be applied at work. It was also useful to learn the different approaches to negotiation.
Ms Tanya Chua
Regional Manager
Partek Inc
Balanced load of concepts & techniques and group discussion & practices.
Mr Tran Duc Tu Thanh
Project Manager
CloudGo Services Pte Ltd
The course has helped me to learn new negotiation techniques and how to employ them strategically during different scenarios.
Ms Vivian Yeong
Senior Product Executive
Neoasia Group

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