Singapore Management University (SMU) Singapore Management University (SMU) Singapore Management University (SMU) Celebrating Meaning Impact: 25 Years and Beyond
SMU Academy

Main navigation

  • Home
  • About Us
    Overview Why Choose Us
  • Courses & Programmes
    Course Finder Short Courses Full Certificates Industry Practice Master of Digital Economy Industry Graduate Diplomas (IGD)s Internationalisation Series SkillsFuture Career Transition Programme (SCTP) SkillsFuture Level-Up Programme
  • Learning & Development for Companies
  • Resources
    Events Insights News Videos & Webinars
  • FAQs
    FAQs Course Information SkillsFuture Credit
  • Contact Us
    Enquire Now Getting to SMU
  • OpenCerts Verifier

SMU-NAFA Advanced Certificate in Arts Management for Arts Professionals Module 3: Strategic Management for Arts and Cultural Organisations

  • Digital Marketing & Comms
  • Innovation & Business Improvement
Next Intake: 23 Jun 2025 (Mon)
  • Basic
  • SkillsFuture
  • Full Certificates
  • This module is part of SMU-NAFA Advanced Certificate in Arts Management for Arts Professionals

This module is conducted in-person.

Next course starts on
23 Jun 2025 (Mon) See Full Schedule
Fee
SGD2,180* (as low as SGD254 after maximum funding) Learn More
Duration

2 Full Days (Weekdays)

Level
Basic

Who Should Attend

  • Professionals working in the arts sector for 3 years and less and who may not have any formal arts management training
  • Individuals seeking a deeper understanding of the processes of arts management  

PREREQUISITES

There are no prerequisites for this programme. Prior knowledge on any of the topics is not required.   

Overview

In addition to acquiring knowledge for fundraising planning, participants will learn the various stages of the strategic management process and the common strategies employed by various organisations.

This module highlights the essentials for effective corporate governance and examines the reasons for why good corporate governance is important for arts organisations. Participants will gain insights into how arts managers formulate, implement and monitor long term strategies for sustainability.

 

Programme Partner


 

Learning Objectives

At the end of the 2-day module, participants will be able to:

  • Explain the key elements and benefits of strategic management
  • Critically analyse solutions to organisational problems by evaluating strategies and the situation
  • Develop sound plans for organisational sustainability 
  • Develop awareness of the ethical dimensions of policy and strategy formulation at senior management level, including governance
  • Analyse strategic factors and make recommendations towards achieving a sustainable competitive advantage
     

Assessment

As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.

Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.

Calculate Programme Fee

Click here for more infomation about SkillsFuture Credits (Not applicable for Company-sponsored participants)
For PSEA - Available only for Singapore Citizen below 31 (Not applicable for Company-sponsored participants)

Total Program Fee: SGD0.00

Fee Table

COMPANY-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$654

(After SSG Funding 70%)

$254

(After SSG Funding 70%
+ ETSS Funding 20%)

$654

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$254

(After SSG Funding 70%
+ MCES Funding 20%)

$254

(After SSG Funding 70%
+ ETSS Funding 20%)

$254

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$2,180

(No Funding)

$2,180

(No Funding)

$2,180

(No Funding)

All prices include 9% GST

Please note that the programme fees are subject to change without prior notice.

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit

Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).

Workfare Skills Support Scheme

From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Company Sponsored

Enhanced Training Support for SMEs (ETSS)

  • Organisation must be registered or incorporated in Singapore
  • Employment size of not more than 200 or with annual sales turnover of not more than $100 million
  • Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
  • Trainees must be Singapore Citizens or Singapore Permanent Residents
  • Trainees must not be a full-time national serviceman
  • Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here. 

Please click here for more information on ETSS.

Absentee Payroll

Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:

AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)

Loading...

Loading schedule information...

Trainers

Kathy Lai
Board Director
Crimsonlogic Pte Ltd, TheatreWorks (Singapore) Limited
Kathy Lai
Board Director
Crimsonlogic Pte Ltd, TheatreWorks (Singapore) Limited
Kathy, retired Deputy Chief Executive at Enterprise Singapore, led Global Markets from April 2018 to March 2021. Enterprise Singapore fosters enterprise development, partnering with companies for capability building, innovation, and global expansion. Kathy previously served as Deputy CEO of International Enterprise Singapore and CEO of the National Arts Council, driving excellence and audience growth in Singapore's arts scene. She sits on governing boards of institutions like the Yong Siew Toh Conservatory of Music and mentors young entrepreneurs. Kathy holds a master's degree from Oxford University and received the National Day Public Administration Award (Silver) in 2008.

You might also be interested in

Advanced Certificate in Crisis Management for Business Module 6: Crisis Recovery
Advanced Certificate in Crisis Management for Business Module 6: Crisis Recovery
19 May 2025
Clearly Speak: A Course on Effective Speaking for Corporate Leaders, Professionals and Executives
Clearly Speak: A Course on Effective Speaking for Corporate Leaders, Professionals and Executives
21 May 2025
Digital Marketing - Creating and Curating Video Content In Your Digital Strategy
Digital Marketing - Creating and Curating Video Content In Your Digital Strategy
22 May 2025
Sales and Marketing Leadership: A Heuristics Approach
Sales and Marketing Leadership: A Heuristics Approach
22 May 2025
  • Overview
  • Assessment
  • Calculate Programme Fee
  • Fee Table
  • Intake Information
  • Trainers
Enquire
Apply Now
Hey, chat with me!

SMU Academy Chatbot

  Maximize
  Minimize

Directions & Carpark

  • Maps & Directions
  • Carpark Information

Courses

  • Course Finder
  • Short Courses
  • Full Certificates
  • Industry Practice Master of Digital Economy (IPMDE)
  • Industry Graduate Diplomas (IGD)s
  • Internationalisation Series
  • SkillsFuture Career Transition Programme (SCTP)

Explore

  • Why Choose Us
  • Frequently Asked Questions
  • Course Calendar
  • Course Policies
  • Code of Conduct

Get in Touch

  • Contact Us

Follow Us On

  • Facebook
  • LinkedIn
  • Instagram
  • Terms of Use
  • Website Feedback
  • Report Whistleblowing
  • Personal Data Protection
  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • YouTube
  • SoundCloud
© 2025 Singapore Management University. All Rights Reserved.