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SMU-NAFA Advanced Certificate in Marketing with Visual Impact Module 6: Design Futuring and Participatory Design

  • Digital Marketing & Comms
  • Innovation & Business Improvement
Next Intake: 4 Jan 2027 (Mon)
  • Basic
  • SkillsFuture
  • Full Certificates
  • This module is part of SMU-NAFA Advanced Certificate in Marketing with Visual Impact

Note: This is the final teach-out offering of this programme. 

To use your SkillsFuture Credit, please submit your claim through our payment portal. Do not submit the claim manually via the SkillsFuture page. Please refer to our step-by-step guide here.

Next course starts on
4 Jan 2027 (Mon) See Full Schedule
Fee
SGD2,180* (as low as SGD254 after maximum funding) Learn More
Duration

2 Full Days (Weekdays)

Level
Basic

Who Should Attend

  • Professionals, managers, executives and business owners with a sound understanding of marketing principles and practices
  • Individuals seeking to enhance their marketing expertise with design literacy for improved collaboration with creative counterparts

PREREQUISITES

There are no prerequisites for this programme. Prior knowledge on any of the topics is not required. 

Overview

Design and designers today are fast moving away from their traditional service-oriented role. The principles behind the thinking of design are becoming progressively systematic and focused on preferable futures. Design today is one where everybody can design, a direction which recognises the importance of allowing the participation of partners, stakeholders, citizens and even end users.

In this module, participants will gain insights into where design is moving towards and will also learn how to make strategic choices in their organisations that enhance partnerships with future-set designers. Marketing professionals and business owners who are concerned about future trends affecting their organisations will find this module useful in generating forecasts for their businesses, causes, initiatives and concerns through the lens of design.
 

Programme Partner

Learning Objectives

At the end of the 2-day module, participants will be able to:

  • Demonstrate an understanding of the principles of design futuring
  • Explain the role of design in forecasting trends
  • Identify signals and drivers
  • Speculate possible, plausible, probable and preferable futures
     

Assessment

As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.

Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by SMU Academy.

Calculate Programme Fee

Click here for more information about SkillsFuture Credits (Not applicable for Company-sponsored participants)
For PSEA - Available only for Singapore Citizen below 31 (Not applicable for Company-sponsored participants)

Total Program Fee: SGD0.00

Fee Table

EMPLOYER-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$654

(After SSG Funding 70%)

$254

(After SSG Funding 70%
+ ETSS Funding 20%)

$654

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$254

(After SSG Funding 70%
+ MCES Funding 20%)

$254

(After SSG Funding 70%
+ ETSS Funding 20%)

$254

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$2,180

(No Funding)

$2,180

(No Funding)

$2,180

(No Funding)

All prices include 9% GST

Please note that the programme fees are subject to change without prior notice.

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit

Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).

Workfare Skills Support Scheme

From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Employer Sponsored

Enhanced Training Support for SMEs (ETSS)

  • Organisation must be registered or incorporated in Singapore
  • Employment size of not more than 200 or with annual sales turnover of not more than $100 million
  • Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
  • Trainees must be Singapore Citizens or Singapore Permanent Residents
  • Trainees must not be a full-time national serviceman
  • Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here. 

Please click here for more information on ETSS.

Absentee Payroll

Employers who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:

AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)

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*Registration will close 5 calendar days before the course start date, or once the class is full, whichever comes first.

Trainers

Krystal Liau
CEO and Co-Founder
How SG Pte. Ltd.
Krystal Liau
CEO and Co-Founder
How SG Pte. Ltd.

Krystal Liau is a design and creative leader with over 20 years of experience spanning concept development, marketing strategy, spatial & experiential design, and brand communications. As Head of Agency and Regional Executive Creative Director at Mills Creative, she led creative teams and shaped strategic direction across agency, experiential event & exhibition, and retail environments for major brands. Her work increasingly focuses on design futuring, guiding organisations to read signals, anticipate trends, and make forward-looking creative decisions. Krystal is currently CEO and Co-Founder of How SG, an AI advisory consultancy that helps organisations research, assess, and integrate proprietary AI technologies into their creative and professional workfl ows through hands-on workshops and competency-based learning frameworks. She has also mentored emerging designers as an Adjunct Lecturer and External Examiner at NAFA, and is deepening her expertise in adult learning through Workplace Learning and Performance, bringing both industry authority and pedagogical insight to this programme.

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