Foundations Of Brand Storytelling

Digital Marketing & Comms
Innovation & Business Improvement

Next Intake: 13 Feb 2025 (Thu)

Basic
SkillsFuture
Short Courses
This module is part of Graduate Certificate in Communication Management

This programme is conducted on-campus.

Next course starts on

13 Feb 2025 (Thu) See Full Schedule

Fee

SGD1,744* (as low as SGD203.20 after maximum funding) Learn More

Duration

Intake 18
3 days
Weeknights (7pm - 10.30pm)
Saturday (9am - 6pm)

Intake 19
2 days
Weekdays (9am - 6pm)

Level

Basic

Who Should Attend

Entrepreneurs and business owners
Managers/ Leaders of strategic communication functions
Content strategists
Social media specialists
Marketing/ Corporate communications professionals

Overview

In today's competitive marketplace, how do you stand out as a brand? How do you cut through the noise and get noticed by your potential customers? One very powerful way is through having a great brand story. Consumers have been disillusioned with marketing messages and are moving away from that market. How then do brands get themselves re-engaged with customers today? That is through brand storytelling.

Taught by a former Disney producer who has won 43 international and regional awards for creative and marketing excellence, participants will be equipped with the right tools, frameworks and knowledge to get started on storytelling.

Learning Objectives

How to explain the value of storytelling for various purposes
Craft a compelling brand story and how to amplify through digital/ social channels
Create different stories for various audiences and stakeholders

Topic/Structure

Craft authentic and engaging stories that evoke positive emotions and drive appropriate responses
Learn storytelling frameworks and processes
Develop compelling stories for investor pitches and marketing/ brand building activities

Assessment

An assessment will be conducted at the end of the course.

CERTIFICATION

Upon meeting the attendance and assessment criteria, participants will be awarded a digital certificate for participating in each module. Please refer to our course policies to view the attendance and assessment criteria.

Upon completion of all modules required for this programme within a maximum duration of 3 years, participants will be awarded a digital certificate.

Calculate Programme Fee

Fee Table

COMPANY-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$523.20

(After SSG Funding 70%)

$203.20

(After SSG Funding 70%
+ ETSS Funding 20%)

$523.20

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$203.20

(After SSG Funding 70%
+ MCES Funding 20%)

$203.20

(After SSG Funding 70%
+ ETSS Funding 20%)

$203.20

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$1,744

(No Funding)

$1,744

(No Funding)

$1,744

(No Funding)

All prices include 9% GST

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit: Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).
Workfare Skills Support Scheme: From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Company Sponsored

Enhanced Training Support for SMEs (ETSS)

Organisation must be registered or incorporated in Singapore
Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
Trainees must be Singapore Citizens or Singapore Permanent Residents
Trainees must not be a full-time national serviceman
Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.

Please click here for more information on ETSS.

Absentee Payroll

Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:

AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)

Intake Information

Intake 18 (Online): 10, 11 & 12 Oct 2024 [Registration Closed]
Intake 19 (On-campus): 13 & 14 Feb 2025 [Open for Registration]

Trainers

Ashok Miranda

Founder, Business Transformation Architect

Transform and Transcend

Testimonials

I recently attended an excellent course on brand storytelling delivered by Mr Miranda, a true expert in the field with years of experience. His insightful approach and engaging teaching style kept the class captivated throughout the course. Through the in-class activities, Mr Miranda challenged us to think in new and innovative ways, allowing us to better craft our brand stories more compellingly and effectively. Overall, I found the course to be highly relevant in providing valuable insights and strategies that I can immediately apply to my work. I would highly recommend this course to anyone looking to take their brand storytelling to the next level.

Ong Zheng Han

Marketing Communications

Brother

The instructors at SMU Academy are industry practitioners who have extensive experience in their respective fields and are very approachable & forth-coming to share their knowledge. They understand the challenges that I face in the workplace and can bring real-world insights into the classroom. This made the learning experience much more engaging and relatable. The facilities at SMU Academy are fantastic as well. The classrooms are modern and equipped with the latest technology, which enhances the learning environment. After completing this course, I am filled with a renewed sense of energy and enthusiasm, armed with the latest industry knowledge that I'm eager to apply in my day-to-day work. In conclusion, I strongly recommend SMU Academy to anyone searching for highly skilled instructors, networking with amazing coursemates that share similar ideals and a wide range of convenient amenities to enhance their skills and propel their professional journeys forward.

Rachel Tan

Comms Lead,

Ocean IFM Pte Ltd

This is the 3rd module I attended that is conducted by Ashok. Consistently in all the three classes, Ashok is a charismatic presenter who actively engages with the attendees throughout the class. He is able to hold the interest of the students and inspires enthusiasm. His slides are interesting pictorials and well-organised in structure and content. The concepts he delivered are useful and thought-provoking for both work and personal online content development.

Kim Mary Soo

Mr Miranda is a very confident and highly skilled trainer. He has excellent content and his lessons are very interesting and engaging. Fantastic sense of humour, full of enthusiasm and empowerment. Mr Miranda is the best trainer I have ever met.

Joanne Cardoza