Design Thinking: Service Prototyping Essentials
- Innovation & Business Improvement
This programme is conducted on-campus.
2 days
Weekdays (9am - 6pm)
Singapore Management University
Who Should Attend
- Managers of service quality and customer-centric initiatives,
- Professionals with experience in customer experience and service design, and
- Entrepreneurs, aspiring entrepreneurs, and corporate intrapreneurs
Overview
Participants will explore the importance of prototyping in the service design process, learning how to translate abstract service concepts into tangible and testable prototypes for user feedback. Through hands-on activities and a collaborative project, participants will gain practical knowledge and skills to enhance their service prototyping capabilities.
The course includes case studies in service design for deeper understanding.
Learning Objectives
- Understand the need to adopt the user-centric approach in designing service solutions to meet user's needs, wants and desires,
- Recognise the importance and benefits of prototyping in service design,
- Learn the principles and techniques of service prototyping,
- Develop skills to quickly and effectively create service prototypes,
- Gain knowledge on how to gather and utilise feedback from prototypes to enhance services,
- Enhance problem-solving and innovation capabilities through iterative prototyping, and
- Collaborate effectively in teams to design and test service prototypes.
Topic/Structure
- Overview of Design Thinking and its application to Service Design,
- Why Prototype a Service?
- Introduction to Low-Fidelity Prototyping Tools and Methods,
- Iterating and Improving Prototypes,
- Advanced Prototyping Techniques, and
- Prototyping for Different Service Contexts.
Assessment
As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a group/ individual presentation or based on classroom exercises.
Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$654 (After SSG Funding 70%) |
$254 (After SSG Funding 70% |
$654 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$254 (After SSG Funding 70% |
$254 (After SSG Funding 70% |
$254 (After SSG Funding 70% |
|
International Participant |
$2,180 (No Funding) |
$2,180 (No Funding) |
$2,180 (No Funding) |
All prices include 9% GST
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
Loading schedule information...
Testimonials
You might also be interested in
