Digital Marketing - Search Engine Marketing
- Digital Marketing & Comms
- Innovation & Business Improvement
This programme is conducted either online or on-campus.
On-campus Intake
2 days
Weekdays (9am - 6pm)
Online Intake
3 days
Weeknights (7pm - 10.30pm)
Saturday (9am - 6pm)
Who Should Attend
- Entrepreneurs and business owners
- Managers/ Leaders of strategic communication functions
- Content strategists
- Social media specialists
- Marketing/ Corporate communications professionals
Overview
Participants will also discover the power of Paid Search and Search Engine Optimisation to increase effectiveness of digital marketing campaigns. They will also learn how a well-planned strategy and proper Landing Optimisation in the conversion funnel contribute to the success of marketing endeavours and decisions in a competitive environment.
Learning Objectives
- Be able to bring potential customers from awareness stage to the stage where the predetermined objectives are met
- Acquire techniques used in Search Engine Marketing and apply it in marketing strategies
Topic/Structure
- Learn Paid Search and Search Engine Optimisation techniques that will serve to increase effectiveness of digital marketing campaigns
- Understand the significant roles of a well-planned content strategy and proper Landing Page Optimisation within the Conversion Funnel framework
Assessment
An assessment will be conducted at the end of the course.
CERTIFICATION
Upon meeting the attendance and assessment criteria, participants will be awarded a digital certificate for participating in each module. Please refer to our course policies to view the attendance and assessment criteria.
Upon completion of all modules required for this programme within a maximum duration of 3 years, participants will be awarded a digital certificate.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$523.20 (After SSG Funding 70%) |
$203.20 (After SSG Funding 70% |
$523.20 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$203.20 (After SSG Funding 70% |
$203.20 (After SSG Funding 70% |
$203.20 (After SSG Funding 70% |
|
International Participant |
$1,744 (No Funding) |
$1,744 (No Funding) |
$1,744 (No Funding) |
All prices include 9% GST
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
Intake Information
Next Intake (On-campus): 8 & 9 May 2025 [Open for Registration]
Next Intake (Online): 10, 11 & 12 Jul 2025 [Open for Registration]
