Graduate Diploma in Communication Management and Innovation (GDCMI)
- Digital Marketing & Comms
This programme is conducted either online or on-campus.
Please refer to respective modules for dates.
Who Should Attend
- Entrepreneurs/ Business owners
- Managers looking to enhance processes in their organisations
- Marketing/ Corporate communications professionals
- Professionals seeking to understand innovation and develop plans for their organisations
PREREQUISITES
- A Bachelor's Degree; or
- A Diploma with at least 3 years of working experience
Overview
Participants are required to complete two Graduate Certificates offered by the Singapore Management University Academy.
Topic/Structure
Part 1: Graduate Certificate in Communication Management
- Digital Marketing - Social Media Marketing
- Digital Marketing - Search Engine Marketing
- Strategies for Persuasive Presentations
- Building a Winning Corporate Culture
- Foundations of Brand Storytelling
- Business Storytelling Studio
Part 2: Graduate Certificate in Innovation
- Effectively Pitch and Get Buy-In for Innovation
- Design Thinking - Innovation Management Tool
- Design Thinking - Opportunity Recognition and Ideation Management
- Business Model and Technology Innovation
- The Financial Potential and Risks of New Business Ideas
- Implementing Effective Processes to Support Innovation
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$6,278.40 (After SSG Funding 70%) |
$2,438.40 (After SSG Funding 70% |
$6,278.40 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$2,438.40 (After SSG Funding 70% |
$2,438.40 (After SSG Funding 70% |
$2,438.40 (After SSG Funding 70% |
|
International Participant |
$20,928 (No Funding) |
$20,928 (No Funding) |
$20,928 (No Funding) |
All prices include 9% GST
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
Intake Information
Part 1: Graduate Certificate in Communication Management
On-Campus Intakes
| Modules | Next Intake (On-Campus) |
|---|---|
| Digital Marketing - Social Media Marketing | 9 & 10 Jan 2025 [Open for Registration] |
| Digital Marketing - Search Engine Marketing | 16 & 17 Jan 2025 [Open for Registration] |
| Building A Winning Corporate Culture | 6 & 7 Feb 2025 [Open for Registration] |
| Foundations Of Brand Storytelling | 13 & 14 Feb 2025 [Open for Registration] |
| Strategies for Persuasive Presentations | 28 & 29 Nov 2024 [Open for Registration] |
| Business Storytelling Studio | 2 & 3 Dec 2024 [Open for Registration] |
Online Intakes
| Modules | Next Intake (Online) |
|---|---|
| Digital Marketing - Social Media Marketing | To be advised |
| Digital Marketing - Search Engine Marketing | 7, 8 & 9 Nov 2024 [Registration Closed] |
| Building A Winning Corporate Culture | To be advised |
| Foundations Of Brand Storytelling | 10, 11 & 12 Oct 2024 [Registration Closed] |
| Strategies for Persuasive Presentations | 5, 6 & 7 Sep 2024 [Registration Closed] |
| Business Storytelling Studio | 7, 8 & 9 Nov 2024 [Registration Closed] |
Part 2: Graduate Certificate in Innovation
| Modules | Next Intake (Online) |
|---|---|
| Business Model and Technology Innovation | 28, 29, 30 Nov 2024 [Open for Registration] |
| The Financial Potential and Risks of New Business Ideas | 12, 13 & 14 Dec 2024 [Open for Registration] |
| Design Thinking - Innovation Management Tool | 3, 4 & 5 Oct 2024 [Registration Closed] |
| Design Thinking - Opportunity Recognition and Ideation Management | 14, 15 & 16 Nov 2024 [Registration Closed] |
| Implementing Effective Processes to support innovation | 19, 20 & 21 Dec 2024 [Open for Registration] |
| Effectively Pitch and Get Buy-In for Innovation | 24, 25 & 26 Oct 2024 [Registration Closed] |
Trainers
Additional Details
Graduation Requirement
The Graduate Diploma qualification will be conferred on participants who successfully complete both Certification programmes within 3 years of commencing the first certificate.
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