Personal Leadership and Business Success Series


A modular programme designed to equip new managers with the essential skills to make better decisions, obtain buy-ins from stakeholders, create value for their customers and employees, as well as uncover new business opportunities for their organisations

The transition from an effective individual contributor to a new manager can be an exciting and demanding journey. Designed to fast track the managerial skills of new managers, this modular programme aims to equip the participants with the essential skills to make better decisions, obtain buy-ins from stakeholders, create value for their customers and employees, as well as uncover new business opportunities for their organisations.

Presented over 3 months, this highly interactive programme employs a variety of learning methods. Live simulation will be used to illustrate and reinforce the application of concepts, in addition to discussions, case studies, field research and assessments, to help participants gain insights into their decision-making processes and acquire effective managerial and leadership skills to build trust and inspire others to work with them. 

The 3 modules are:

  • Module 1: Personal Effectiveness (14 – 15 Oct 2019)  
  • Module 2: Management Efficacy (13 – 14 Aug 2019)
  • Module 3: Business Excellence (11 – 12 Sep 2019)
Next Course Starts On13 Aug 2019 (Tue) See Full Schedule
Fee SGD6034.80* (as low as SGD400.44* after maximum funding) Learn more

2 days per module


Singapore Management University

Learning Objectives

The programme aims to equip participants with the abilities to:

  • analyse information and systematically use evidence based management in decision making.
  • transform data into insights to gain stakeholder’s support and manage their expectations.
  • adopt analytics for effective talent management, customer acquisition and retention.
  • use Design Thinking as a driver of innovation to uncover new business opportunities for growth.


Focus Areas



Programme Structure 

Participants may either attend the full programme or only selected module(s). 

Leveraging on SMU’s distinctive pedagogy for interactive, discussion driven and thought provoking seminar-style teaching, we aim to provide our participants with the ability to translate the learning and insights into practice at the workplace. A variety of teaching methods such as experiential learning, role plays, case discussions, presentations, exercises and oral questioning will be employed by the programme’s faculty in the training sessions. There will also be an individual written assessment at the end of every module which serve to assess a participant’s understanding of the subject matter.


Module 1

Personal Leadership and Business Success Series: Personal Effectiveness

Next course starts on: 14 Oct 2019 (Mon) (See complete schedule)


Making decisions is an everyday activity for business leaders. Some decisions are quick, automatic or emotionally driven, while other decisions are more deliberate and effortful. Regardless of the types of decisions we make, the process is usually influenced by our past knowledge and experiences and the outcomes inevitability entail certain implications or trade-offs. The module will also enable participants to reframe issues or ideas to better engage with and manage the various stakeholders’ expectations.


Day 1

day 1

Day 2

day 2

You can choose to take this module only. Learn more
Module 2

Personal Leadership and Business Success Series: Management Efficacy

Next course starts on: 13 Aug 2019 (Tue) (See complete schedule)


Analytics is one of the new hot buzzwords in business. It is touted to improve companies’ efficiency, service levels, and profits and help achieve organisational goals. Can Analytics really do all these? This 2-day module aims to demystify what Analytics is, what it is good for (and not good for), and what are the business issues it can help address. The module also seeks to clarify the difference between analytics and benchmarking of best practices/metrics and profiling, as well as emphasize the importance of linking business initiatives – be it customer or human capital related – to the desired business outcomes.


Day 1

day 2

Day 2

day 2

You can choose to take this module only. Learn more
Module 3

Personal Leadership and Business Success Series: Business Excellence

Next course starts on: 11 Sep 2019 (Wed) (See complete schedule)


With Singapore looking to productivity and innovation to power our next phase of growth (given our limitation in manpower), what are the areas for improvement and opportunities for businesses? This 2-day module aims to assist participants to uncover new business opportunities for growth through Design Thinking.

Customer or user centricity is at the core of Design Thinking, and the approach had been successfully used by companies to drive innovation and growth, solve problems and achieve quick wins.  Design Thinking offers a step-by-step approach towards attaining tangible outcomes that would have positive benefits to the company. Participants would acquire insights into how companies in various industries had been able to innovate and create new business opportunities through Design Thinking, and also be equipped with the skills to conduct a “live” field research to uncover unmet needs.


Day 1

day 1

Day 2

day 2

You can choose to take this module only. Learn more

Who Should Attend

Business leaders who are responsible for driving business growth in their organisations.


For each module, participants have to meet a minimum attendance rate of 75% and are required to complete the formal assessment. Only upon passing of the individual written assessment and successful completion of each module, will participants be issued a Certificate of Completion.

Fees and Funding

FULL FEE S$2,011.60* per module

For Singapore Citizens / Permanent Residents

Fee payable to to SMU after 70% SSG FundingS$603.48* per module


Fee payable to SMU after 70% SSG Funding & 20% SkillsFuture Mid-Career Enhanced SubsidyS$227.48* per module
For Singapore Citizens aged 35 years & above (13 years & above for Persons with Disabilities) earning a monthly income of not more than SGD2,000Fee payable to SMU after 70% SSG Funding & 25% Workfare Training Support SchemeS$133.48* per module
For SMEs* sponsoring their employees who are Singapore Citizens / Permanent ResidentsFee payable to SMU after 70% SSG Funding & 20% Enhanced Training Support for SMEs (Please refer to below for ETSS criteria)S$227.48* per module

*incl. 7% GST

Fees include:

  • tuition
  • course materials
  • instructor's fee
  • 2 tea break refreshments per day (excl. lunch) during the module
  • 1 assessment per person for each module.
Re-assessment fee at SGD481.50 (incl. 7% GST) per attempt, up to a maximum of 2 re-assessments per person for each module. Please note that re-assessment fee is not supported by the SSG Funding.

The first re-assessment has to be taken within 2 weeks after the notification of result. The first re-assessment will be held on a weekday specified by SMU Academy and conducted from 6.30pm to 8.30pm.

SkillsFuture Credit

Singapore Citizens aged 25 and above, and self-funding may use their SkillsFuture Credit (up to SGD500) to defray part of the course fee.  With effect from 19 May 2017, SkillsFuture Credit claim will only be paid directly to the training provider from SkillsFuture Singapore.  Claim should be submitted via the Training Exchange (click here) and SMU Academy has to be informed on the Claim ID no. and claim amount in order for the correct payable course fee amount to be reflected on the invoice.  Please click here for the SkillsFuture Credit Booklet / User Guide on how to claim for SkillsFuture Credit. 

IMPORTANT For each module, please search for respective course codes for your SkillsFuture Credit claim submission:

Module 1   Personal Effectiveness      CRS-N-0045893
Module 2   Management Efficacy       CRS-N-0045895
Module 3   Business Excellence          CRS-N-0045894

Absentee Payroll

Companies who sponsor their employees for the programme are eligible to apply for absentee payroll via the SkillsConnect system.  For more information, please visit SkillsConnect.

Enhanced Training Support for SMEs

SMEs must meet all of the following criteria:

  • Organisation must be registered or incorporated in Singapore
  • At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents
  • Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than SGD100 million
  • Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
  • Trainees must be Singapore Citizens or Singapore Permanent Residents
Union Training Assistance Programme (UTAP)

All NTUC union members and self-funding are eligible for UTAP funding (up to SGD250 per annum).  Please click here for more information on UTAP and application. 


Start Date(s)
Intake Information

Intake 1

Module 1: Personal Effectiveness24 – 25 Jan 2019 (9.00am - 6.00pm)3 Seats Left
Module 2: Management Efficacy12 – 13 Feb 2019 (9.00am - 6.00pm)Confirmed to Commence
Module 3: BUSINESS EXCELLENCE14 – 15 Mar 2019 (9.00am - 6.00pm)6 Seats Left


Intake 2

Module 1: Personal Effectiveness14 – 15 Oct 2019 (9.00am - 6.00pm)Open for Registration      
Module 2: Management Efficacy13 – 14 Aug 2019 (9.00am - 6.00pm)Open for Registration
Module 3: BUSINESS EXCELLENCE11 – 12 Sep 2019 (9.00am - 6.00pm)Open for Registration


Each module is standalone and you may attend them separately.

    Additional Details

    SkillsFuture Skills Framework

    This programme is approved under the SkillsFuture Generic Skills and competencies (GSC):

    Module 1  Personal Effectiveness

    • Communication (Intermediate)
    • Decision Making (Intermediate)
    • Interpersonal Skills (Advanced)

    Module 2  Management Efficacy

    • Resource Management (Intermediate)
    • Decision Making (Intermediate)
    • Sense Making (Intermediate)

    Module 3  Business Excellence

    • Creative Thinking (Intermediate)
    • Problem Solving (Intermediate)


    Programme Registration
    Registrants are required to submit the following supporting documents via the registration system at the point of registration:
    1. Highest qualification certificate (scanned copy); and
    2. Updated Curriculum Vitae;
    3. Any other supporting documents e.g. company's recommendation letter, organisational chart


    Certified Professional Business Manager (CPBM)

    The Personal Leadership and Business Success programme is part of the Professionals Management Toolkit (PMT) Series. Participants who successfully complete 6 programmes offered by SMUA-HCML within 5 years will receive the Certified Professional Business Manager (CPBM). For example:

    Please click here for CPBM details and list of programmes. 




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