Design Thinking for Business
- Innovation & Business Improvement
2 days
Who Should Attend
Business leaders who are responsible for driving business growth in their organisations.
Overview
With the pandemic, businesses are under pressure to find cost-effective ways to improve. This 2-day module aims to help participants in uncovering new opportunities for growth, via Design Thinking.
Customer or user-centricity is at the core of Design Thinking, an approach that has been successfully used by companies to drive innovation and growth, solve problems and achieve early wins. Design Thinking offers a structured, step-by-step approach towards creatively attaining tangible outcomes that can offer positive benefits to the company.
Participants will acquire insights into how companies in various industries had been able to innovate and create new business opportunities through Design Thinking, and also be equipped with the skills to conduct live field research to uncover unmet needs (depending on social distancing regulations, these activities will be conducted either via Zoom or face-to-face).
The course involves not just theory, but plenty of hands-on opportunities to work with people on real business problems, starting with a Design Thinking team challenge and culminating in a live presentation to the businessperson who provided the team challenge.
Note: This module is formerly known as Personal Leadership and Business Success Series: Business Excellence. Content of the course remains.
Learning Objectives
Participants will develop the ability to:
• Introduce Design Thinking as a way to achieve quick and effective solutions to business challenges in a structured manner
• Use Design Thinking as a driver of innovation to uncover new business opportunities for growth
• Apply the entire Design Thinking process to a real-world business challenge
• Conduct field research for Design Thinking purposes
Topic/Structure
Day 1 (Physical/ Face-to-Face Session)
- Design Thinking Basics
- Design Thinking Project
- Conducting Research
- Collating Insights
Day 2 (Physical/ Face-to-Face Session)
- Ideation Best Practices
- Basics of Prototyping
- Hands-On Prototyping
- Next Steps - Applying Design Thinking In Your Organization
Assessment
Participants have to meet a minimum attendance rate of 75% and have to complete all assessment(s) required by the course. Only upon meeting the minimum attendance and passing the assessment will participants be issued a Certificate of Completion.
Participants who fail the assessment will be given a chance for re-assessment at a fee of SGD100.00 (excluding prevailing GST). Each participant is allowed 1 re-assessment. The re-assessment has to be taken within 7 calendar days from the end of the course date. It will be held on a weekday specified by SMU Academy and conducted during office hours. Please note that re-assessment fees are not supported by SSG Funding.
Participants who meet the minimum attendance rate but do not achieve a pass for the assessment will be issued a Certificate of Participation.
Participants are required to bring their laptop to access the course materials, class exercises and individual assessment(s).
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$614.76 (After SSG Funding 70%) |
$238.76 (After SSG Funding 70% |
$614.76 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$238.76 (After SSG Funding 70% |
$238.76 (After SSG Funding 70% |
$238.76 (After SSG Funding 70% |
|
International Participant |
$2,049.20 (No Funding) |
$2,049.20 (No Funding) |
$2,049.20 (No Funding) |
All prices include 9% GST
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
Intake Information
| Intake 11 | 28-29 Apr 2025 (9.00am - 6.00pm) | Open for Registration |
|---|
Testimonials
Additional Details
Programme Registration
Registrants are required to submit the following supporting documents via the registration system at the point of registration:
- Highest qualification certificate (scanned copy); and
- Updated Curriculum Vitae;
- Any other supporting documents e.g. company's recommendation letter, organisational chart
Certified Professional Business Manager (CPBM)
This programme is part of Certified Professional Business Manager. Participants who successfully complete 6 courses/modules with a minimum of 15 training days, from a list of qualifying programmes (terms and conditions apply) within 5 years will receive the Certified Professional Business Manager (CPBM). For example:
Please click here for CPBM details and list of qualifying programmes.
