This module highlights the essentials for effective corporate governance and examines the reasons for why good corporate governance is important for arts organisations. Participants will gain insights into how arts managers formulate, implement and monitor long term strategies for sustainability.

The module will provide an overview of the history of arts and cultural policy in Singapore from independence in 1965 to the present and will delve into how it has affected artists, cultural institutions and citizens. The formulation of arts and cultural policies pertaining to funding, censorship and the building of facilities will be critically discussed. Participants will also be introduced to legislation relevant to the arts industry. Key topics include intellectual property, contract law and licensing.

Visual arts management will cover the management of museums, galleries, art fairs and auction houses with specialised areas including collection handling and restoration, exhibition design, and curating. Under performing arts management, participants will look into the production process, from pre-production to post-production. Specialised areas include stagecraft which will help participants to communicate effectively with stakeholders such as technical and design, risk management and production control personnel.

The module will also introduce some unique venues used to present the arts. Through this module, participants will gain an overview of venue management processes, including front of house and back of house operations and venue hire process.
 

In this module, participants will gain insights into the whimsical potential of illustration and animation and learn about the personification of brands for a human touch and the process of translating complex information into engaging and enduring visual anecdotes.
 

In this module, participants will learn how to navigate through the world with an understanding of the intentionality of images and how they are framed, composed, moved and juxtaposed with sound and music. Participants will also be introduced to the craft of storytelling and will learn about the challenges in pitching a narrative to a generation of visual consumers. Additionally, they will learn how to bridge the gap with creatives working behind the lens.
 

In this module, participants will be equipped with an understanding of the use of design elements, colours, typography and images to express their brand values and drive conversions through subconscious triggers. They will learn that design is not simply a glossy veneer that is applied after the ‘important’ work has been done. Instead, its impact is especially significant in the digital world we live in, where every generation is conditioned to think, communicate and interact visually. 
 

In this module, participants will gain insights into where design is moving towards and will also learn how to make strategic choices in their organisations that enhance partnerships with future-set designers. Marketing professionals and business owners who are concerned about future trends affecting their organisations will find this module useful in generating forecasts for their businesses, causes, initiatives and concerns through the lens of design.
 

In this module, participants will learn how these two interdependent factors can shape customers’ behaviours and impact their decision-making in the course of navigating a marketing campaign. Participants will embark on user-journey mapping to identify pain points and seek out opportunities to improve customer experience. Additionally, participants will examine how design principles and aesthetics can be used to transform human behaviour and deepen engagement.
 

GameFi – a combination of gaming and finance – is becoming extremely popular. Gamers and Web3 developers alike are excited about this latest trend and the earning potential in play-to-earn (P2E) gaming models within the blockchain industry.