Advanced Certificate in Digital Transformation in Marketing Module 4: Consumer-centric Innovation

Digital Marketing & Comms
Innovation & Business Improvement

Next Intake: 14 Aug 2025 (Thu)

Basic
SkillsFuture
Short Courses
This module is part of Advanced Certificate in Digital Transformation in Marketing

This module is conducted online.

Next course starts on

14 Aug 2025 (Thu) See Full Schedule

Fee

SGD2,180* (as low as SGD254 after maximum funding) Learn More

Duration

2 Full Days (Weekdays)

Level

Basic

Who Should Attend

This programme is best suited to marketing professionals with a sound understanding of marketing principles and practices. The programme is specifically designed for those seeking a deeper understanding of how to harness the digital revolution and the opportunities emerging marketing channels will bring to their organisations or clients. Established marketing executives will be able to update their knowledge of the current marketing landscape, while aspiring marketers will be able to develop a strategic perspective on how to use the various marketing elements to achieve marketing objectives and KPIs.

PREREQUISITES

There are no prerequisites for this programme. Prior knowledge on any of the topics is not required.

Overview

In this day and age, slick “human” marketing and communication strategies alone, cannot win customers anymore. Customers now absolutely expect the marketing promises to be converted into actual experiences. Every time that the experience does not deliver on the promise, customers are likely to move on to a competitor. What then is the strategy that organisations can adopt as part of their DNA and not just as a flavour of the month “customer scheme”, to take the lead in being customer-centric?

This module aims to introduce participants to the topic of customer-centric innovation. It will discuss the intricacies of innovation, and the challenges faced by managers in this area for the purpose of understanding how innovation can be fostered. Active participation in this course will provide participants with the opportunity to gain practical, real-world experience in the application of related Design Thinking tools and approaches. In addition, this module will help participants to further develop skills in communicating ideas, making recommendations, or delivering solutions. The module encourages participants to think differently so that they can become active leaders in generating positive change through innovation.

Learning Objectives

Understand the importance of connecting with our customers in the digital age
Learn about digital-first innovation models
Understand the characteristics of consumer-centric businesses

Assessment

As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.

Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.

Calculate Programme Fee

Fee Table

COMPANY-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$654

(After SSG Funding 70%)

$254

(After SSG Funding 70%
+ ETSS Funding 20%)

$654

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$254

(After SSG Funding 70%
+ MCES Funding 20%)

$254

(After SSG Funding 70%
+ ETSS Funding 20%)

$254

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$2,180

(No Funding)

$2,180

(No Funding)

$2,180

(No Funding)

All prices include 9% GST

Please note that the programme fees are subject to change without prior notice.

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit: Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).
Workfare Skills Support Scheme: From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Company Sponsored

Enhanced Training Support for SMEs (ETSS)

Organisation must be registered or incorporated in Singapore
Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
Trainees must be Singapore Citizens or Singapore Permanent Residents
Trainees must not be a full-time national serviceman
Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.

Please click here for more information on ETSS.

Absentee Payroll