Advanced Certificate in Competitive Sales and Marketing Module 4: Future of Brand Experience - Driving Revenue and Increasing Brand Equity through Sensory Marketing
- Digital Marketing & Comms
- Innovation & Business Improvement
This programme is conducted on-campus.
3 days
Weeknights (7pm - 10:30pm)
Saturday (9am - 6:00pm)
SMU
Who Should Attend
- Professionals in the Sales/ Marketing department
- Managers of the Sales/ Marketing department who wish to widen their reach or re-position their marketing strategies
- Anyone with interest in gaining deeper insight of negotiation, selling and marketing
Overview
Forward-thinking brands are gaining market share and increasing their bottom line by connecting with customers on a sensory level and forging subconscious brand preferences. In this programme, participants will enter the world of marketing that has more than meets the eye, as they learn how other senses can be explored and influence consumer behaviour.
This module is part of the Advanced Certificate in Competitive Sales and Marketing and is available on a standalone basis*.
(*Modules 5 & 6 are required to be taken together)
Learning Objectives
- Learn how to integrate sound and scent marketing into your business
- Learn to enhance the brand experience through sound and scent
- Understand how Sensory Marketing (sound and scent) subconsciously influence consumer behaviour
Topic/Structure
- Learn how sound and scent are applied tactically to drive sales in campaigns and strategically increase brand equity
- Learn from a case study on leading brands integrating sound and scent at various touchpoints
- Understand the considerations when applying Scent to your business across multiple touchpoints
Assessment
- Group assignments
- Project presentation
CERTIFICATION
Upon meeting the attendance and assessment criteria, participants will be awarded a digital certificate for participating in each module. Please refer to our course policies to view the attendance and assessment criteria.
Upon completion of all modules required for this programme within a maximum duration of 3 years, participants will be awarded a digital certificate.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$523.20 (After SSG Funding 70%) |
$203.20 (After SSG Funding 70% |
$523.20 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$203.20 (After SSG Funding 70% |
$203.20 (After SSG Funding 70% |
$203.20 (After SSG Funding 70% |
|
International Participant |
$1,744 (No Funding) |
$1,744 (No Funding) |
$1,744 (No Funding) |
All prices include 9% GST
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
Intake Information
Next Intake: To be advised
Trainers
