Advanced Certificate in Metaverse and Artificial Intelligence Module 1: Discovering Marketing in the Metaverse
- Artificial Intelligence
- Digital Marketing & Comms
This module is conducted in-person.
2 days
Weekdays (9am - 5pm)
Who Should Attend
- Programmers, founders, risk managers of technology firms
- Individuals interested in gaining a good understanding of how businesses navigate the Metaverse and how metaverse marketing works
- Professionals exploring the potential applications surrounding business activities in the Metaverse and metaverse marketing
PREREQUISITES
There are no prerequisites for this programme. Prior knowledge on any of the topics is not required.
Overview
Digital frontrunners have been exploring the concept of setting up businesses in the Metaverse and more players are starting to enter this new virtual realm. In this module, participants will learn about the business opportunities in the Metaverse and the strategies for marketing a business in the Metaverse through analysing a few such case studies.
Learning Objectives
At the end of the 2-day module, participants will be able to:
- Learn what the Metaverse is and what main business activities it allows
- Learn reasons for why brands are joining the Metaverse
- Learn about the challenges businesses face in the Metaverse
- Understand the different business models in the Metaverse
- Understand how marketing in the Metaverse works and what steps are needed to market in the Metaverse
- Discover the steps to set up a business in the Metaverse
- Learn about consumer experience in augmented and virtual realities to make virtual businesses more accessible to consumers
- Analyse case studies and marketing strategies of businesses that already exist in the Metaverse
- Learn about what the future holds for the Metaverse and marketing in the Metaverse
Assessment
As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.
Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$654 (After SSG Funding 70%) |
$254 (After SSG Funding 70% |
$654 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$254 (After SSG Funding 70% |
$254 (After SSG Funding 70% |
$254 (After SSG Funding 70% |
|
International Participant |
$2,180 (No Funding) |
$2,180 (No Funding) |
$2,180 (No Funding) |
All prices include 9% GST
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
Intake Information
This module is conducted in-person.
| Course | Dates |
|---|---|
| INTAKE 2 | 6 - 7 Jan 2025 [Open for Registration] |
*Online registration will close 5 calendar days before the course start date
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