Building A Winning Corporate Culture
- Digital Marketing & Comms
- Innovation & Business Improvement
This programme is conducted on-campus.
2 days
Weekdays (9am - 6pm)
Singapore Management University
Who Should Attend
- Entrepreneurs and business owners
- Managers/ Leaders of strategic communication functions
- Content strategists
- Social media specialists
- Marketing/ Corporate communications professionals
Overview
However, most companies have weak cultures as is evident in the reviews that employees leave on company review sites like Glassdoor. Creating a winning culture is not easy. You need a clear strategic vision, a process to guide you and a robust culture communication strategy that gets buy-in from all your stakeholders.
This unique and transformational module empowers you with deep knowledge, insider secrets and essential skills you need to build the foundations for a winning corporate culture. You will learn a novel culture transformation process that fast tracks the creation of a winning company culture and how to effectively communicate and live your culture every day. You also learn how to identify and address any toxic culture issues early, before they become endemic and cripple a company.
Learning Objectives
- Understand why a strong company culture is a key driver for a company’s success
- Learn to assess a company culture and identify and address toxic culture issues early
- How to use the ADCOE Culture Transformation Framework that fast-tracks the creation of a winning culture
- Discover your company DNA and establish your strategic vision
- Create your company, employee, product and customer culture codes
- How to effectively communicate and evangelise the company culture to all stakeholders (internal and external)
Topic/Structure
- Understand what contributes towards strong and weak cultures
- Discover the components of a strong culture
- Understand the ADCOE 7 step culture transformation blueprint
- How to decode the company DNA
- How to decipher the four culture codes (company, employee, product, and customer)
Assessment
An assessment will be conducted at the end of the course.
CERTIFICATION
Upon meeting the attendance and assessment criteria, participants will be awarded a digital certificate for participating in each module. Please refer to our course policies to view the attendance and assessment criteria.
Upon completion of all modules required for this programme within a maximum duration of 3 years, participants will be awarded a digital certificate.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$523.20 (After SSG Funding 70%) |
$203.20 (After SSG Funding 70% |
$523.20 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$203.20 (After SSG Funding 70% |
$203.20 (After SSG Funding 70% |
$203.20 (After SSG Funding 70% |
|
International Participant |
$1,744 (No Funding) |
$1,744 (No Funding) |
$1,744 (No Funding) |
All prices include 9% GST
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
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