Building Your Personal Brand in Job Resumes and Interviews
- Human Resource
1 Day
Who Should Attend
Business Executives and Professionals who are keen on applying personal branding principles to their resumes, interviews, networking opportunities to gain career/advancement advantage.
Overview
Finding a dream job or changing career tracks in a volatile environment is not easy, even if generative AI tools, such as ChatGPT, is available to help us present ourselves professionally to the world. It takes a combination of knowing what you are good at and being able to demonstrate that to the interviewer. This one-day course aims to impart practical tips on resume writing, building connections, acing the interview and building your personal brand within the company and beyond, to ensure that you are always in-demand, by leveraging on useful tools such as generative AI.
Learning Objectives
At the end of the 1-day course, participants will be able to:
- Present their narratives/themselves well in the CVs
- Leverage on useful generative AI tools (and understand the tools’ limitations)
- Strengthen their personal brands inside/outside organisations
- Gain insights into what works and what don’t in interviews.
- Acquire confidence to face the future world of work
Topic/Structure
The identity Mindtrap & Using the Power of Change To Your Advantage
- Self-assessment - What am I good at?
- Self-confidence - How do I come across to others?
- Career Journey Mapping
- When to use generative AI tools
Re-Writing the resume - In Class/Hands on Exercise
- Career Summary & Conciseness - The power of 1 page CV
- Highlights - Contact details, Relevant Skills and Experience (tailor for the role)
- Work Experience & Achievements
- Additional Relevant skills and Experience, Education
Preparing for the Interview
- The essential ingredients
- Interview Techniques - What works well, what doesn’t
- Interview Questions (and How to dazzle with your Answers)
- The thank-you email
Negotiating the Dream Job?
- Negotiation - Job design, job crafting and scope
- Negotiation - Components of total compensation
Networking and Telling your Story – Anytime/Anywhere
- Networking inside (and outside) the organisation
- Building your personal brand
- Telling your story (Origin, Accomplishment, Aspiration Stories) - What, when, where, how and why.
- Face the Future without Fear: Do what you love, get known and look forward to go to work every morning
Assessment
Participants have to meet a minimum attendance rate of 75% and have to complete all assessment(s) required by the course. Only upon meeting the minimum attendance and passing the assessment will participants be issued a Certificate of Completion.
Participants who fail the assessment will be given a chance for re-assessment at a fee of SGD100.00 (excluding prevailing GST). Each participant is allowed 1 re-assessment. The re-assessment has to be taken within 7 calendar days from the end of the course date. It will be held on a weekday specified by SMU Academy and conducted during office hours. Please note that re-assessment fees are not supported by SSG Funding.
Participants who meet the minimum attendance rate but do not achieve a pass for the assessment will be issued a Certificate of Participation.
Participants are required to bring their laptop to access the course materials, class exercises and individual assessment(s).
Calculate Programme Fee
Fee Table
COMPANY-SPONSORED | |||
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$261.60 (After SSG Funding 70%) |
$101.60 (After SSG Funding 70% |
$261.60 (After SSG Funding 70%) |
Singapore Citizen ≥ 40 years old |
$101.60 (After SSG Funding 70% |
$101.60 (After SSG Funding 70% |
$101.60 (After SSG Funding 70% |
International Participant |
$872 (No Funding) |
$872 (No Funding) |
$872 (No Funding) |
All prices include 9% GST
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
- SkillsFuture Credit
-
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual). - Workfare Skills Support Scheme
-
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
Intake Information
intake 1 | TBC (9.00am – 6.00pm) | TBC |
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Participants are required to take an assessment from 5.00pm – 6.00pm. They are required to bring their laptop.
Additional Details
Certified Professional Business Manager (CPBM)
This programme is part of Certified Professional Business Manager. Participants who successfully complete 6 courses/modules with a minimum of 15 training days, from a list of qualifying programmes (terms and conditions apply) within 5 years will receive the Certified Professional Business Manager (CPBM). For example:
Please click here for CPBM details and list of qualifying programmes.