Singapore Management University (SMU) Singapore Management University (SMU) Singapore Management University (SMU)
SMU Academy

Main navigation

  • Home
  • About Us
    Overview
  • Courses & Programmes
    Course Finder Short Courses Full Certificates Industry Practice Master of Digital Economy (IPMDE) Industry Graduate Diplomas (IGDs) Internationalisation Series SkillsFuture Career Transition Programme (SCTP) SkillsFuture Level-Up Programme
  • Learning & Development for Companies
    Corporate Training Courses
  • Resources
    Events Insights News Videos & Webinars
  • FAQs
    FAQs Course Information SkillsFuture Credit
  • Contact Us
    Enquire Now Getting to SMU
  • OpenCerts Verifier

Designing Employee Experiences in the Age of Artificial Intelligence (AI)

  • Human Resource
  • Innovation & Business Improvement
Next Intake: 23 Mar 2027 (Tue)
  • Basic
  • SkillsFuture
  • Short Courses
  • This module is part of Industry Graduate Diploma in AI-Enabled Workplace & Workforce Transformation

To use your SkillsFuture Credit, please submit your claim through our payment portal. Do not submit the claim manually via the SkillsFuture page. Please refer to our step-by-step guide here.

Next course starts on
23 Mar 2027 (Tue) See Full Schedule
Fee
SGD2,616* (as low as SGD304.80 after maximum funding) Learn More
Duration

2 days

Level
Basic

Who Should Attend

  • Managers
  • Human Resource (HR) Professionals and Business Executives involved in organisation growth and workforce transformation

PREREQUISITES

Participant should have at least a Bachelor's Degree or Diploma.

Overview

The Covid-19 pandemic, together with the ongoing shift in the demographics of the workforce, globalisation and climate change have created a need for the workplace to be better designed to support enhanced workplace experience that looks into the physical and psychological needs of the employees.

 


 

Learning Objectives

At the end of the 2-day course, participants will be able to:

  • Use Design Thinking to innovate people-related issues to create an organisation that is human centred, where people feel recognised, motivated and engaged
  • Identify the priority personas (e.g., a manager, a new recruit, and an experienced hire, etc) and design business or Human Resource (HR) policies and tools from the lens of those personas
  • Conduct a focused research within the organisation to gather important insights, such as empathic interviews, focus groups or employee’s satisfaction surveys
  • Identify the moments that matter to the employees, and create rewarding journey maps of their employment experience

Topic/Structure

  • This is a hands-on “how to” class in design thinking applied to Human Resource (HR) and a changing workforce. Participants are equipped to think ahead of the changes and reimagine what work can be and how it creates value for stakeholders

  • The design process begins with a review of megatrends that are reshaping the world of work (digital transformation, ageing workforce, data, Artificial Intelligence (AI), etc.)

  • Participants then experience the design thinking process in only 90 minutes during a design boot camp. This allows participants to see the big picture

  • Next participants dive deep into each of the five mindsets - empathise, define, ideate, prototype, and present (The Stanford Model)

  • Each step in the process will be visually guided using templates. This gives the course an interactive workspace and prepares participants to effectively lead their own design thinking session

  • Participants practice specific skills such as effective techniques for conducting interviews, asking better questions, uncovering new insights through the 5 Why Technique, and much more

  • The skills are applied during an in-class simulation that challenges participants to connect the dots between design thinking and workforce redesign. Examples of what the simulation covers include designing a new on-boarding process, redesigning work for an ageing workforce, redesigning jobs because of digital transformation, or redesigning Learning and Development (L&D) for self-initiated learning

  • Along the way participants learn how to use Generative AI (GenAI) such as ChatGPT to accelerate and enrich the design thinking process

  • Participants also learn where management might push back on design thinking processes and how to proactively set proper expectations and keep management informed. Stated differently, the course differentiates classic management thinking from design thinking and prepares participants for management’s most common responses

  • Real world guidance and coaching from a certified design thinking coach and experienced design consultant

  • A key distinguishing feature of the course is the discussion of neuroscience. How must participants use their brain differently during each of the 5 mindsets and how can participants do that to create the most value?

  • This course puts the “thinking” back into human-centered design

Assessment

As part of the requirement for Skills and Workforce Development Agency (SWDA), there will be an assessment conducted at the end of the course. Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion.

Calculate Programme Fee

Click here for more information about SkillsFuture Credits (Not applicable for Company-sponsored participants)
For PSEA - Available only for Singapore Citizen below 31 (Not applicable for Company-sponsored participants)

Total Program Fee: SGD0.00

Fee Table

EMPLOYER-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$784.80

(After SWDA Funding 70%)

$304.80

(After SWDA Funding 70%
+ ETSS Funding 20%)

$784.80

(After SWDA Funding 70%)

Singapore Citizen ≥ 40 years old

$304.80

(After SWDA Funding 70%
+ MCES Funding 20%)

$304.80

(After SWDA Funding 70%
+ ETSS Funding 20%)

$304.80

(After SWDA Funding 70%
+ MCES Funding 20%)

International Participant

$2,616

(No Funding)

$2,616

(No Funding)

$2,616

(No Funding)

All prices include 9% GST

Please note that the programme fees are subject to change without prior notice.

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit

Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).

Workfare Skills Support Scheme

From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Employer Sponsored

Enhanced Training Support for SMEs (ETSS)

  • Organisation must be registered or incorporated in Singapore
  • Employment size of not more than 200 or with annual sales turnover of not more than $100 million
  • Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
  • Trainees must be Singapore Citizens or Singapore Permanent Residents
  • Trainees must not be a full-time national serviceman
  • Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here. 

Please click here for more information on ETSS.

Absentee Payroll

Employers who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:

AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)

Loading...

Loading schedule information...

*Registration will close 5 calendar days before the course start date, or once the class is full, whichever comes first.

Trainers

Dr Michael Netzley
Founder
Extend My Runway
Dr Michael Netzley
Founder
Extend My Runway
Dr Netzley, an affiliated faculty at IMD Business School and Founder of Extend My Runway (EMR), pioneers a start-up enhancing the potential of employees aged 50+. Combining neuroscience and AI, EMR boosts cognitive agility, productivity, and teamwork. With a 25-year career spanning academia, consulting, and entrepreneurship, Netzley previously excelled at Singapore Management University, earning accolades for innovative executive development. He has consulted for EY and Heidrick Consulting, holds certifications in mediation, coaching, and design thinking, and is an executive coach for Hogan Assessments. Netzley has impacted over 12,000 executives from top firms, including Merck KGaA, GSK, and Unilever, demonstrating expertise in leadership, communication, and change management.

Additional Details

Programme Registration

Registrants are required to submit the following supporting documents via the registration system at the point of registration:

  • Highest qualification certificate (scanned copy)

*Applications will be reviewed by our Programme Admissions Committee. The decision made by the committee is final and no request to review the decision or reveal the considerations leading to the decision would be entertained.

​

Certified Professional Business Manager (CPBM)

This programme is part of Certified Professional Business Manager. Participants who successfully complete 6 courses/modules with a minimum of 15 training days, from a list of qualifying programmes (terms and conditions apply) within 5 years will receive the Certified Professional Business Manager (CPBM). For example:

Please click here for CPBM details and list of qualifying programmes.

You might also be interested in

Analytics for Management Decisions
Analytics for Management Decisions
29 Oct 2026
Decision Making & Stakeholder Management
Decision Making & Stakeholder Management
26 Nov 2026
Strategic Thinking and Business Acumen
Strategic Thinking and Business Acumen
19 Nov 2026
  • Overview
  • Topic/Structure
  • Assessment
  • Calculate Programme Fee
  • Fee Table
  • Intake Information
  • Trainers
Enquire
Apply Now
Chatbot
Hey, chat with me!

SMU Academy Chatbot

Directions & Carpark

  • Maps & Directions
  • Carpark Information

Courses

  • Course Finder
  • Short Courses
  • Full Certificates
  • Industry Practice Master of Digital Economy (IPMDE)
  • Industry Graduate Diplomas (IGDs)
  • Internationalisation Series
  • SkillsFuture Career Transition Programme (SCTP)

Explore

  • Why Choose Us
  • Frequently Asked Questions
  • Course Policies
  • Code of Conduct

Get in Touch

  • Contact Us
  • In-Person Enquiries

Follow Us On

  • Facebook
  • LinkedIn
  • Instagram
  • TikTok
  • Terms of Use
  • Website Feedback
  • Report Whistleblowing
  • Personal Data Protection
  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • YouTube
  • SoundCloud
  • TikTok
© 2026 Singapore Management University. All Rights Reserved.