Effective Public Relations and Marketing for Startups
- Digital Marketing & Comms
This module is conducted in-person.
1 Full Day (Weekday)
Who Should Attend
Working professionals interested in branding, marketing and public relation communications in startups
- Entrepreneurs aspiring to have their own startups
PREREQUISITES
There are no prerequisites for this programme. Prior knowledge on any of the topics is not required.
Overview
Inspired by the late Steve Jobs and the likes of many successful young fintech entrepreneurs, the wave of fintech entrepreneurship has transpired all over the world. “Having your own business” has gained increasing popularity among aspiring entrepreneurs as they envision the creation of their own product, processes and running the business as they deem fit. However, this seemingly realistic dream largely falls through as most fintech and tech startups end up failing and going bankrupt due to a multitude of reasons, one of them being their lack of marketing, branding and public relations (PR) communication potency in the fintech industry. Riding on the wave of fintech entrepreneurship and tech startups, this course aims to empower aspiring fintech and tech entrepreneurs with the marketing knowledge for startups in the hopes to achieve the dream envisioned.
Learning Objectives
At the end of the 1-day course, participants will be able to:
Understand the role of marketing, branding and PR communications in the tech and fintech industry
- Understand the reasons of failures for fintech and tech startups and how certain marketing strategies will lead to its downfall
- Discover insights of both successful and failed fintech and tech startup case studies and identify the various PR and marketing strategies
- Learn about the metrics used to measure the successes of PR and marketing campaigns
- Discover the risks of marketing failures and what they can do to overcome them
Assessment
As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.
Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$327 (After SSG Funding 70%) |
$127 (After SSG Funding 70% |
$327 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$127 (After SSG Funding 70% |
$127 (After SSG Funding 70% |
$127 (After SSG Funding 70% |
|
International Participant |
$1,090 (No Funding) |
$1,090 (No Funding) |
$1,090 (No Funding) |
All prices include 9% GST
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
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Trainers
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