Strategies for Persuasive Presentations

Digital Marketing & Comms
Innovation & Business Improvement

Basic
SkillsFuture
Short Courses
This module is part of Graduate Certificate in Communication Management

This programme is conducted on-campus.

Next course starts on

To be advised

Fee

SGD1,744* (as low as SGD203.20 after maximum funding) Learn More

Duration

Intake 18
3 days
Weeknights (7pm - 10.30pm)
Saturday (9am - 6pm)

Intake 19
2 days
Weekdays (9am - 6pm)

Level

Basic

Who Should Attend

Entrepreneurs and business owners
Managers/ Leaders of strategic communication functions
Content strategists
Social media specialists
Marketing/ Corporate communications professionals

PREREQUISITES

A Bachelor's Degree; or
A Diploma with at least 3 years of working experience

Overview

Presentations are vehicles to inform and persuade. Unfortunately, many presentations are forgettable because they are mundane and not captivating. This course will help presenters be more engaging by astute analysis of the audience, as well as employ strategies that make presentations persuasive and memorable. Engaging presentation serves to articulate ideas, concepts and values to the public, investors, customers and employees. The ability to communicate with appropriate and timely information to create lasting impact and action is often absent in presentations. Experience how concepts in persuasion enable audiences to remember communication content and be moved to change attitudes and finally to act.

Learning Objectives

Forge a positive affinity between the speaker and the audience
Design attention-getting and memorable introductions and conclusion

Topic/Structure

Exhibit a good reading of listeners through sound audience analysis
Construct a style for the speaker that is both engaging and winsome
Employ language that is effective for changing or reinforcing beliefs and attitudes

Assessment

As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course.

Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion.

Calculate Programme Fee

Fee Table

COMPANY-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$523.20

(After SSG Funding 70%)

$203.20

(After SSG Funding 70%
+ ETSS Funding 20%)

$523.20

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$203.20

(After SSG Funding 70%
+ MCES Funding 20%)

$203.20

(After SSG Funding 70%
+ ETSS Funding 20%)

$203.20

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$1,744

(No Funding)

$1,744

(No Funding)

$1,744

(No Funding)

All prices include 9% GST

Please note that the programme fees are subject to change without prior notice.

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit: Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).
Workfare Skills Support Scheme: From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Company Sponsored

Enhanced Training Support for SMEs (ETSS)

Organisation must be registered or incorporated in Singapore
Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
Trainees must be Singapore Citizens or Singapore Permanent Residents
Trainees must not be a full-time national serviceman
Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.

Please click here for more information on ETSS.

Absentee Payroll