Digital Marketing - LinkedIn Marketing for Businesses
- Digital Marketing & Comms
- Innovation & Business Improvement
This programme is conducted on-campus.
2 days
Weekdays (9am - 6pm)
Who Should Attend
- Marketing/ Communication professionals
- Entrepreneurs and business owners
- Managers/ Leaders of strategic communication functions
- Content strategists
- Social media specialists
Overview
Enhance your marketing possibilities by discovering the power of LinkedIn in your Conversion Funnel. Find out how a well-planned digital marketing campaign has a significant role to play in your arsenal of digital marketing capabilities. Understand the strategies and tools that contribute to the success of your marketing endeavours and support your marketing decision-making processes.
This module is available on a standalone basis.
Learning Objectives
- Be able to bring potential customers from awareness stage to the stage where the predetermined objectives are met
- Acquire techniques used in LinkedIn Marketing and apply it in marketing strategies
Topic/Structure
- Introduction to LinkedIn
- Understanding Your LinkedIn Profile
- Personal Branding Tips for Your LinkedIn Profile
- Understand LinkedIn Pages for Companies
- Introduction to LinkedIn Advertising
- Understanding the LinkedIn Campaign Manager
- Developing a LinkedIn Ads Campaign
- Understanding Your LinkedIn Strategy
- Setting Up for Success
- Understanding Conversion Tracking and LinkedIn Analytics
- Tips For LinkedIn Ads Creation
Assessment
- Assignment
- Project
CERTIFICATION
Upon meeting the attendance and assessment criteria, participants will be awarded a digital certificate for participating in each module. Please refer to our course policies to view the attendance and assessment criteria.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$654 (After SSG Funding 70%) |
$254 (After SSG Funding 70% |
$654 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$254 (After SSG Funding 70% |
$254 (After SSG Funding 70% |
$254 (After SSG Funding 70% |
|
International Participant |
$2,180 (No Funding) |
$2,180 (No Funding) |
$2,180 (No Funding) |
All prices include 9% GST
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
Intake Information
Intake 6: 8 & 9 May 2025 [Open for Registration]
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