Artificial Intelligence (AI) in Marketing: The Next Leap
- Artificial Intelligence
- Digital Marketing & Comms
This programme is conducted on-campus.
2 days
Weekdays (9am - 6pm)
Singapore Management University
Who Should Attend
This course offers a unique opportunity to amplify your marketing skillset and confidence and it is particularly suitable for the groups below:
- Marketing Professionals
- Business Owners
- Fresh Graduates
- Professionals embracing the future and planning to redefining the marketing strategies with AI enablers
PREREQUISITES
There are no prerequisites for this programme. Prior knowledge on any of the topics is not required.
Overview
This course offers you the opportunity to delve into the practical application of AI, enhancing your efficiency and productivity in marketing tasks. Gain valuable hands-on experience as you navigate real-world scenarios, and leverage AI for improved business outcomes. As a result, you'll emerge with a competitive edge in your marketing strategy, prepared to achieve your business goals with newfound expertise.
This module is available on a standalone basis.
Learning Objectives
- Understand the benefits and applications of AI in various areas of marketing
- Learn marketing stimuli and tested AI tools to enhance marketing efforts and achieve personalised engaging content
- Gain practical skills to implement AI in everyday marketing tasks to create more engaging and effective marketing campaigns for improved conversion rates and sales
- Learn how to create high-quality content faster but with less effort using AI
- Gain a competitive edge by using AI in marketing strategy and achieve marketing goals
Topic/Structure
Our intensive programme is designed to empower you with the knowledge and skills to harness AI's full potential in your marketing strategies. The course structure is divided into key modules addressing the benefits, applications, and practical implementation of AI in marketing:
• Introduction to AI in Marketing – Understand the benefits and applications of AI across various marketing domains.
• AI Marketing Tools – Learn marketing stimuli and AI tools that can enhance your marketing efforts and create personalised engaging content.
• AI Implementation in Marketing – Gain practical skills to employ AI in your everyday marketing tasks, creating more engaging and effective campaigns.
• Content Creation with AI – Master the art of creating high-quality content faster and with less effort using AI tools.
• Competitive Advantage through AI – Learn how to gain a competitive edge by strategically integrating AI into your marketing tactics to achieve business goals
Assessment
As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.
Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$654 (After SSG Funding 70%) |
$254 (After SSG Funding 70% |
$654 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$254 (After SSG Funding 70% |
$254 (After SSG Funding 70% |
$254 (After SSG Funding 70% |
|
International Participant |
$2,180 (No Funding) |
$2,180 (No Funding) |
$2,180 (No Funding) |
All prices include 9% GST
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
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