Industry Graduate Diploma in Data-Driven Customer and User Experience (CXUX) Management and Design
- Analytics & Tech
- Innovation & Business Improvement
This Industry Graduate Diploma has replaced the previous Advanced Diploma, offering a more structured and flexible learning pathway at SMU Academy. Find out more here.
Please refer to respective modules for dates.
Who Should Attend
- Professionals interested in CXUX management
Admission requirements
- A Bachelor’s Degree with at least 5 years of working experience; or
- A Diploma from a local polytechnic with at least 10 years of relevant work experience
Overview
The Industry Graduate Diploma in Data-Driven Customer and User Experience (CXUX) Management and Design is designed to cultivate expertise among its graduates, preparing them to contribute effectively to the design, analysis, and optimisation of user and customer experiences.
Utilising cutting-edge research methodologies and technologies, the programme integrates user-centered design with data-driven technology management and hands-on digital capabilities. This comprehensive approach equips graduates for roles in both UX (User Experience) and CX (Customer Experience) fields.
Learning Objectives
Upon successful completion of the IGD programme in Data-Driven Customer and User Experience (CXUX) Management and Design, students will be able to:
- Apply Data-Driven Insights to CX and UX Strategies
- Design Ethical, Inclusive, and Persuasive User Experiences
- Employ Agile Product Management Methodologies
- Implement User Interface (UI) and User Experience (UX) Best Practices
- Harness Emerging Technologies for Innovative Experiences
- Integrate Inclusive Design and Accessibility Standards
- Measure and Optimise Customer Sentiment and Engagement
- Apply Growth Hacking and CRM Strategies
- Conduct Rigorous UX Research and Usability Testing
- Foster Long-Term Customer Loyalty and Business Impact
Topic/Structure
- Persuasive Technology and Human-Centered User Experience Design: A Cognitive Science Approach
- Usability Testing & Evaluation: Quantitative User Experience (UX) Research
- Customer Experience (CX) & Survey Design: Quantifying CX and User Sentiment
- Product Analytics & User Experience (UX) Optimisation
- Growth Hacking Strategies for Product Managers
- Agentic AI & Retrieval-Augmented Generation (RAG): Designing Interactions with Artificial Intelligence
- Data-Driven Customer Journey Mapping
- Agile Digital Product Management: Strategy to Launch
- Crafting Modern User Interface and User Experience (UI/UX) Design
- Inclusive Design and Accessibility
- Virtual Reality (VR) & Augmented Reality (AR) for Customer (CX) and User Experience (UX)
- Customer Loyalty & Relationship Management (CRM): Strategies for Building Long-Term Value
Assessment
As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of every module as well as an overall Industry Graduate Diploma exam. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.
CERTIFICATION
Upon completion of all the required modules within 2 years and passing the overall IGD exam, participants will be awarded an Industry Graduate Diploma in Data-Driven Customer and User Experience (CXUX) Management and Design.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
PARTICIPANT PROFILE | SELF-SPONSORED | SME | NON-SME |
Singapore Citizen < 40 years old Permanent Resident LTVP+ | $9,417.60 (After SSG Funding 70%) | $3,657.60 (After SSG Funding 70% | $9,417.60 (After SSG Funding 70%) |
Singapore Citizen ≥ 40 years old | $3,657.60 (After SSG Funding 70% | $3,657.60 (After SSG Funding 70% | $3,657.60 (After SSG Funding 70% |
International Participant | $31,392 (No Funding) | $31,392 (No Funding) | $31,392 (No Funding) |
*The course fees are exclusive of the following: $272.50 registration fee, $109 application fee, and $545 exam fees.
*All prices include 9% GST
Please note that the programme fees are subject to change without prior notice.
SkillsFuture Level-Up Programme for Mid-Career Individuals
A SkillsFuture Credit (Mid-Career) top-up of $4,000 will be provided to Singaporeans aged 40 years and above to further offset out-of-pocket course fees for this programme.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
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