Digitization, Technology & Intelligent Systems Sales & Marketing

Digital Marketing - Creating and Curating Display Content In Your Digital Strategy

This module is part of Professional Certificate in Digital Marketing

Overview

The capacity to effectively design, strategize, build and display attractive web content to communicate a focused and coherent marketing message is at the fundamental core of lead generation and driving revenue in any e-commerce enterprise.

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Run 1: 21-23 June 2018 [FULLY SUBSCRIBED] 
Run 2: 6-8 September 2018 [CLASS STARTED!]

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Receive instruction from existing experienced and talented digital marketers who have served many multinational corporate clients, on the techniques of displaying content for digital distribution and for subsequent conversion of potential clients into paying customers.

Next Course Starts On06 Sep 2018 (Thu) See Full Schedule
Fee SGD1712.00* (as low as SGD113.60* after maximum funding) Learn more
Duration

2 weekday evenings and a full Saturday (15 hours)

Level
Basic

Work towards a bigger goal

This module is part of:

Professional Certificate in Digital Marketing

Learn more

Topics/Structure

This course introduces the techniques for mastery in display content, for effective digital distribution and conversion in the context of the ever-evolving concept of Digital Marketing. Through the introduction of the Conversion Funnel framework, participants will learn the following:

  • How to optimise your content and plan for your digital channel mix in an organised, effective way throughout your consumer's journey and as part of your digital content strategy.

  • How to select and use various tools to help enhance yours and your team's creative outputs for maximum impact.

  • Gain practical experience through hands-on projects specially crafted for today's digital marketer.

Who Should Attend

Entrepreneurs and aspiring entrepreneurs who need to implement a digital marketing strategy for their businesses. Managers/Leaders of strategic communication functions in an organization. Marketing/corporate communication professionals/executives from start-ups, Fortune 500 companies, non-profits and the public sector. Content strategists. Social media specialists. Advertising copywriters. Anyone with a general interest in digital marketing.

 

Previous participants for our highly subscribed and market recognised Digital Marketing programmes have come from diverse range of corporations and industries such as F&N, FEDEX, Standard Chartered Bank, MINDEF, MOE, Huttons Asia Pte. Ltd., NTUC just to name a few.

Assessment

Assessment

  • In-class participation
  • Group project/assignment

Fees and Funding

Fee

S$1,712 (after GST) for non-Singaporean Citizens and non-PRs

Funding

Skillsfuture Singapore (SSG) Funding:

S$513.60 (after GST) for Singaporeans below 40 and Permanent Residents

S$193.60 (after GST) for Singaporeans age 40 and above

S$113.60 (after GST) for Singaporeans on Workfare Training Support (WTS)

 

All self-sponsored Singaporeans aged 25 and above can use their $500 SkillsFuture Credit to offset the Total Nett Programme Fee

 

SME sponsored Singaporeans/PRs (non-WTS) only need to pay only S$193.60 (after GST) per pax.

 

Enhanced Training Support for SMEs ("ETSS")
Up to 90% of course fees; and 80% of basic hourly salary capped at $7.50/hr for local employees of SMEs


SkillsFuture Credit
Singapore Citizens aged 25 and above, and self-funding may use their SkillsFuture Credit (up to S$500) to defray part of the course fee. Please click User Guide on how to claim for SkillsFuture Credit. Claims should be submitted via Training Exchange.

 

SkillsFuture Course Code* : CRS - N - 0046175

 

SkillsFuture Course Code Name*: Digital Marketing - Creating and Curating Display Content in Your Digital Strategy

 

* Important Note: Participants claiming SkillsFuture credits should locate the course in Training Exchange using the Course Code / Name

Schedule

Start Date(s)
Intake Information

Run 1: 21 Jun 2018(Thu), [COMPLETED]

          22 Jun 2018(Fri),

          23 Jun 2018(Sat)

Run 2: 6 Sep 2018(Thu), [CLASS STARTED!]

          7 Sep 2018(Fri),

          8 Sep 2018(Sat)

Speaker/Trainer Bio

Adrian Chye

Adjunct Lecturer

Lee Kong Chian School of Business

 

Adrian Chye Holds a Master of Science in Technopreneurship and Innovation. He is Chief Instructor for the ‘E-Startups and Social Media Strategies’ Elective, and Mentor for the ‘Minor in Entrepreneurship Academic programme’ at Nanyang Technoreneurship Centre. He has also been invited to conduct numerous Master Classes in Digital Marketing over the last 4 years. He is currently General Manager of MediaFreaks Group of Companies. The entire group is an award-winning tech new media entertainment company focusing on digital racketing and animation products and services, with multiple monetising models in the form of services, subscriptions, micro transactions, advertising, licensing and sales.

Ang Hui Xuan

 

Ms Ang Hui Xuan is currently a project manager and digital marketer working in Mediafreaks Group, an award-winning digital media company focusing on digital marketing, e-commerce and animation products and services. She is currently strategising and executing digital marketing campaigns for 5 brands, and now spends about 20% of her time teaching. Beyond her professional career, Hui Xuan is also a member of the New Media Team in the Singapore Computer Society (SCS) where she holds an active role in shaping the digital media strategies of the Society. Hui Xuan is also part of the spearheading committee in Breaking the Sound Barrier, a ground-up initiative aimed at showcasing everyday heros in and helping the deaf community. She is also certified in Google Adwords, Google Analytics, Google Video Advertising and Facebook Blueprint.

 

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