Business Management Digitization, Technology & Intelligent Systems Sales & Marketing

Digital Marketing - Creating and Curating Display Content In Your Digital Strategy

This module is part of Professional Certificate in Digital Marketing

Overview

Stunning visuals create lasting memories and brand recall. Understand how to make them work for your business.

Engaging display content is the first step towards a successful marketing message. Visuals are a very important component in human interactions. The ability to create effective design, strategize, build and display web content is the difference between long-term engagement or a fleeting view for an increasingly attention-deprived society. Learn how to strategise and create a focused content and marketing message that is the core of digital lead generation and revenue-generation in any e-commerce enterprise or digital-ready business. 

 

Gain an in-depth understanding of how to create actionable display content from digital natives that live and breathe digital. These talented digital marketers have a wealth of experience operationalising digital projects for multi-national corporate clients as well as well-known local corporations. Develop your digital skillset in displaying content for digital distribution and for the subsequent conversion of potential clients into paying, satisfied customers. 

Next Course Starts On03 Jan 2019 (Thu) See Full Schedule
Fee SGD1712.00* (as low as SGD113.60* after maximum funding) Learn more
Duration

2 weekday evenings and a full Saturday (15 hours)

Level
Basic

Work towards a bigger goal

This module is part of:

Professional Certificate in Digital Marketing

Learn more

Topics/Structure

This course offers practical solutioning to an ongoing challenge: how to captivate your audience visually and communicate the right message? Through methodical explanation and technique building; you will be able to master the creation of display content, for effective digital distribution and conversion in the evolving world of Digital Marketing. With the help of the Conversion Funnel framework, you will learn about the following: 

  • How to optimise your content and plan for your digital channel mix in an organised and effective way throughout your consumer’s journey and as part of your digital content strategy.
  • How to select and use various tools to help enhance your creative outputs for maximum impact. 
  • Gain practical experience through hands-on projects specially crafted for today’s digital marketer. 

Who Should Attend

Entrepreneurs and aspiring entrepreneurs who need to implement a digital marketing strategy for their businesses. Managers/Leaders of strategic communication functions in an organization. Marketing/corporate communication professionals/executives from start-ups, Fortune 500 companies, non-profits and the public sector. Content strategists. Social media specialists. Advertising copywriters. Anyone with a general interest in digital marketing.

 

Previous participants for our highly subscribed and market recognised Digital Marketing programmes have come from diverse range of corporations and industries such as F&N, FEDEX, Standard Chartered Bank, MINDEF, MOE, Huttons Asia Pte. Ltd., NTUC just to name a few.

Assessment

Assessment

  • In-class participation
  • Group project/assignment

Fees and Funding

Full Fees (Foreigners. i.e. non-Singaporean Citizens and non-Permanent Residents)
S$1,712 (after GST) for non-Singapore Citizens and non-Permanent Residents.

SkillsFuture Singapore (SSG) Funding:

A) Self-Sponsored Individual
•    S$193.60 (Singapore Citizens above 40 years old) after SSG Mid Career Enhanced Subsidy (MCES) Funding (Up to 90% course fee subsidy);
•    S$513.60 (Singapore Citizen below 40 years old and PRs) after SSG Funding (Up to 70% course fee subsidy);
•    S$113.60 (Singaporeans on Workfare Training Support Scheme) after SSG Workfare Training Support Scheme (WTS) Funding (Up to 95% course fee subsidy).

SkillsFuture Credit
Self sponsored Singapore Citizens aged 25 and above may use their SkillsFuture Credit (up to S$500) to further defray part of the subsidised course fee. Please click User Guide in the Skillsfuture Credit website to find out how to submit your claim.  As courses in this professional certificate have been modularised, participants will need to identify which course to apply credits for 

SkillsFuture Credit claims may be submitted by logging in via MySkillsFuture.sg.
SkillsFuture Course Code*: CRS-N-0046175
SkillsFuture Course Name*: Digital Marketing - Creating & Curating Display Content in your Digital Strategy
* Important Note: Participants claiming SkillsFuture credits should locate the course in Training Exchange using the Course Code/Name

B) SME Company Sponsored Individual (Enhanced Training Support for SMEs - "ETSS")
•    S$193.60 (Singapore Citizen/PR) (Up to 90% course fee subsidy)

Note: Companies which meet all of the following criteria can qualify for the Enhanced Training Support under the SME scheme:
           i. Company must be registered or incorporated in Singapore;
           ii. Employment size (at group level) of not more than 200; OR Annual sales turnover (at group level) of not more than S$100 million; and
           iii. At least 30% local shareholding being held by Singapore Citizens or Singapore Permanent Residents.

Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect.

C) Non-SME Company Sponsored Individual

•    S$193.60 (Singapore Citizens above 40 years old) after SSG (Mid Career Enhanced Subsidy) MCES Funding (Up to 90% course fee subsidy);
•    S$513.60 (Singapore Citizen below 40 years old and PRs) after SSG Funding (Up to 70% course fee subsidy);
•    S$113.60 (Singaporeans on Workfare Training Support Scheme) after SSG (Workfare Training Support Scheme) WTS Funding (Up to 95% course fee subsidy).

Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect.

Schedule

Start Date(s)
Intake Information

Run 1: 3 Jan 2019 (Thu), [Fully subscribed - Thank you]

            4 Jan 2019 (Fri),

            5 Jan 2019 (Sat)

Run 2: 14 Feb 2019 (Thu), [Fully subscribed - Thank you]

            15 Feb 2019 (Fri),

            16 Feb 2019 (Sat)

Run 3: 2 May 2019 (Thu), [Open for registration]

            3 May 2019 (Fri),

            4 May 2019 (Sat)

 

Speaker/Trainer Bio

Adrian Chye

Adjunct Lecturer

General Manager - Mediafreaks Group

 

Adrian Chye Holds a Master of Science in Technopreneurship and Innovation. He is Chief Instructor for the ‘E-Startups and Social Media Strategies’ Elective, and Mentor for the ‘Minor in Entrepreneurship Academic programme’ at Nanyang Technoreneurship Centre. He has also been invited to conduct numerous Master Classes in Digital Marketing over the last 4 years. He is currently General Manager of MediaFreaks Group of Companies. The entire group is an award-winning tech new media entertainment company focusing on digital racketing and animation products and services, with multiple monetising models in the form of services, subscriptions, micro transactions, advertising, licensing and sales.

Ang Hui Xuan

Project Director

 

Ang Hui Xuan is currently a Project Director and Digital Marketer working in Mediafreaks Group, an award-winning digital media company focusing on digital marketing, e-commerce and animation products and services. She is currently strategising and executing digital marketing campaigns for 5 brands, and now spends about 20% of her time teaching. Beyond her professional career, Hui Xuan is also a member of the New Media Team in the Singapore Computer Society (SCS) where she holds an active role in shaping the digital media strategies of the Society. Hui Xuan is also part of the spearheading committee in Breaking the Sound Barrier, a ground-up initiative aimed at showcasing everyday heros in and helping the deaf community. She is also certified in Google Adwords, Google Analytics, Google Video Advertising and Facebook Blueprint.

 

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