Certified Analytical Professional

Analytics & Tech
Innovation & Business Improvement

Next Intake: 17 Nov 2025 (Mon)

Advanced
SkillsFuture
Short Courses

Next course starts on

17 Nov 2025 (Mon) See Full Schedule

Fee

SGD5,286.50* (as low as SGD615.95 after maximum funding) Learn More

Duration

5 Days

Level

Advanced

Who Should Attend

The programme is designed for business executives, particularly those who are involved in analysing, interpreting or using data for their companies. Managers and executives in various functional groups e.g. marketing and customer service who seek to push the use of data beyond typical boundaries are strongly encouraged to attend the programme. They should already have a foundation in quantitative analysis. For instance, taken statistics and quantitative research modules (e.g. Marketing Research) during undergraduate degree studies. They should already be familiar with basic statistical concepts (will not be discussed during the workshop) before attending the advanced level programme.

Participants who had attended and successfully completed the HR Analytics Certificate: Using Analytics to Improve People Decisions (Foundation Level) or Analytics for Management Decisions programme offered by SMU Academy would be deemed to have met the entry requirements for this advanced level programme. Please note that the programme facilitator will not be addressing basic statistical concepts in this programme.

Overview

This programme aims to train business professionals from different functions to use various kinds of advanced analytical methods to address management insight needs

Decision making is an important management activity and spans across functions from marketing, human resource to customer service. Good decisions lead to positive marketplace outcomes and poor decisions, in today’s competitive environment may lead to irreversible damage. To ensure good decisions are made, management relies on the support provided by analytical professionals who understand their information needs and are able to transform data into insights to aid decision making. Often, managers in various functional areas who are already familiar with their operational context make good analysts when they equip themselves with analytical competency.

To become an analytical professional, an executive needs to be trained to use various kinds of advanced analytical methods to address different management insight needs. This 5-day Certified Analytical Professional (Advanced Level) programme aims to produce this breed of professionals who are competent in addressing organisational needs for better insights.

Learning Objectives

Why Advanced Analytics

Competency levels may be classified as foundation level, which allows the practitioner to undertake most descriptive data analyses, and advanced level, which allows for analyses that yield predictive and prescriptive insights. Insights of the latter forms are the most useful and can translate into the greatest competitive advantage for companies.

Programme Objectives

The programme objectives are several-fold:

To raise the competency level of professionals to an advanced level so that they are able to leverage on an array of analytical techniques and tools to obtain insights that support their organisation’s decision making function.
To have a strong grounding of data, data types and the various classes of analysis.
To understand data quality and data sources that impact the quality of insights obtained.
To provide participants with the ability to undertake various types of multivariate analysis that includes regression modelling, choice modelling and structural equation modelling.
To imbue in participants with the ability to think analytically so that they are able to conceptualise organisational challenges and goals in the form of analytical models to be examined.

Topic/Structure

Programme Outline

The application of advanced level analytics in various functional contexts

– Categorisation of analytics
– Analytics as a solution to organisational challenges
– Case studies in the application of analytics

Development of advanced level analytical competencies and the use of three analytical softwares (SPSS, WarpPLS and PERMAP). The software chosen for this programme complement each other and allows the analyst to provide useful insights for management. The scope of analyses covered in this programme includes, but are not limited to the following:

– t-Tests
– Anova Tests
– Factor Analysis
– Multiple Regression Models (with and without latent constructs)
– Binary Logistic Regression Models
– Best-Worst Scaling Models
– Conjoint Models
– Correspondence Analysis
– Discriminant Analysis
– Perceptual Mapping
– Structural Equation Modelling

Framing of organisational challenges into analytical problems (development of analytical thinking). This development will be in the form of presentations by the instructor, discussion of cases and reflection by participants on analytical applications.

Assessment

Participants have to meet a minimum attendance rate of 75% and have to complete all assessment(s) required by the course. Only upon meeting the minimum attendance and passing the assessment will participants be issued a Certificate of Completion.

Participants who fail the assessment will be given a chance for re-assessment at a fee of SGD100.00 (excluding prevailing GST). Each participant is allowed 1 re-assessment. The re-assessment has to be taken within 7 calendar days from the end of the course date. It will be held on a weekday specified by SMU Academy and conducted during office hours. Please note that re-assessment fees are not supported by SSG Funding.

Participants who meet the minimum attendance rate but do not achieve a pass for the assessment will be issued a Certificate of Participation.

SMU will provide laptops pre-loaded with analytics software to all course participants.

Calculate Programme Fee

Fee Table

COMPANY-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$1,585.95

(After SSG Funding 70%)

$615.95

(After SSG Funding 70%
+ ETSS Funding 20%)

$1,585.95

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$615.95

(After SSG Funding 70%
+ MCES Funding 20%)

$615.95

(After SSG Funding 70%
+ ETSS Funding 20%)

$615.95

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$5,286.50

(No Funding)

$5,286.50

(No Funding)

$5,286.50

(No Funding)

All prices include 9% GST

Please note that the programme fees are subject to change without prior notice.

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit: Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).
Workfare Skills Support Scheme: From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Company Sponsored

Enhanced Training Support for SMEs (ETSS)

Organisation must be registered or incorporated in Singapore
Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
Trainees must be Singapore Citizens or Singapore Permanent Residents
Trainees must not be a full-time national serviceman
Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.

Please click here for more information on ETSS.

Absentee Payroll

Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:

AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)

Intake Information

Intake 7

17 to 21 Nov 2025 (9.00am – 6.00pm)

Open for Registration

Trainers

DR RAYMOND TEO

CEO

Blue-dge Analytics and Consulting

Testimonials

Dr Raymond Teo was a clear and patient instructor. Statistics is never really a subject that comes to life on its own but through his kind instruction it made learning the course content a real pleasure. I just wish I managed to do this course when I was much younger before I had to take some PhD level modules in university. It would have been most beneficial!!

Tan Wen Qi

Head, Logistics

EDB

Dr Raymond Teo is a friendly and approachable trainer. He did an excellent job in explaining complicated concept in a clear and simple manner, allowing everyone in the class to understand the course content easily.

Dr Ong Wei Qiang

Manager

Yale-NUS College

Dr. Raymond is very experienced and lessons were taught in a very practical manner, focusing not only on the techniques but also on how we can apply them in the real business context. It has given me some inspiration as to what I can do better to improve the way we do things at the office. He is also able to translate complex concepts into very easy-to-understand ways.

Marchelina Vincensia

Assistant Vice President, Market Research, Group Customer Experience

OCBC

Dr Teo is an excellent professor. He was able to articulate and deliver the learning contents in very easy to understand and relatable examples and application scenarios. The ease of understanding these heavy statistical theories and the practice sessions at the end of the day helped consolidate one’s grasp of the subject better. Having attended a similar course elsewhere, I can say that the person delivering the content makes the one big difference. Dr Teo made that difference. He had such strong knowledge and expertise in this field and his ability to simply and deliver the course content so easily made learning so interesting. I would highly recommend to anyone interested to learning this subject matter to take his course. I would definitely consider taking more courses delivered by Dr Teo.

Nicole Ngen

Executive Director, Corporate Development

Bank of Singapore

It was a highly engaging and informative course. The instructor showed great expertise and patience in delivering the contents and answered all questions that the participants had. The techniques and their application are highly relevant in today’s business context.

Nadiah Binte Mahad

Marketing Executive, Asia

Ambition Group (Singapore) Pte Ltd

Additional Details

Certified Professional Business Manager (CPBM)

This programme is part of Certified Professional Business Manager. Participants who successfully complete 6 courses/modules with a minimum of 15 training days, from a list of qualifying programmes (terms and conditions apply) within 5 years will receive the Certified Professional Business Manager (CPBM). For example: