Clearly Write: A Course on Effective Writing for Executives

Digital Marketing & Comms

Next Intake: 26 May 2025 (Mon)

Basic
SkillsFuture
Short Courses

This module is conducted in-person.

Next course starts on

26 May 2025 (Mon) See Full Schedule

Fee

SGD1,744* (as low as SGD203.20 after maximum funding) Learn More

Duration

2 Full Days (Weekdays)

Level

Basic

Who Should Attend

Corporate executives in the private, public and non-profit sectors, whose jobs involve written communication.

PREREQUISITES

Course participants should have basic proficiency in the English language.

Overview

Good writing skills are essential for corporate executives at any job level.

Whether crafting a business proposal, a policy statement, a marketing brochure, a report, a memorandum or a letter to a client, customer or government authority, the message must not only be clear, but also concise and persuasive.

Join us for a transformative learning experience that will raise your writing skills to new heights.

NATURE OF THE COURSE

Clearly Write is an immersive two-day course designed to equip you with the principles and techniques of clear, concise, and persuasive writing.

Through interactive discussions and writing exercises based on real-life scenarios, you will engage in a dynamic learning experience.

Learning Objectives

Learn the “5 KEYS TO CLEAR AND CONCISE WRITING”:
1. Readability and Economy of Words
2. Powerful Sentences
3. Points that Jump out of the Page
4. Smooth Flow of Messaging
5. Structure of a Written Work
Master these concepts to captivate your readers and make your writing resonant and your messages memorable.
Learn strategies for writing good minutes of a meeting and explaining a technical or complex concept or process.
Learn to apply positive language and to address common language flaws.
Learn to use ChatGPT as an editing tool to for language correctness and writing fluency.

COURSE MATERIAL

Each course participant will receive a copy of the bestselling writing guidebook, "Clearly Write - Win Your Readers Over with Clarity and Concision" authored by the instructor.

This comprehensive resource includes practical writing templates to support your learning journey.

BONUS

Prof. Lim will also share some tips on verbal communication, drawing from his latest bestselling book, "Clearly Speak - Articulate with Confidence, Civility, and Courage."

Topic/Structure

Part 1: Introduction: Communication and hallmarks of Clear and Concise writing

Part 2: The 5 Keys for Clear and Concise Writing

Writing Readably
Writing a Sentence
Writing a Point
Creating Flow
Structuring a Paper

Part 3: Tone and Message Clarity

Using Positive Language
Explaining Things

Part 4: Common Language Flaws

Part 5: Writing Minutes of a Meeting

Part 6: Using ChatGPT as an editing tool

Part 7: Discussion on Random Cases

Part 8: Rounding Up and Closing Remarks

BRING YOUR LAPTOP

Participants are required to bring their laptops for the writing exercises.

Assessment

As a requirement set by SkillsFuture Singapore, there will be an assessment of the learning attainment of participants conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or a classroom exercise.

Participants must attain at least 75% attendance and pass the assessment to receive a Certificate of Completion, which is issued by Singapore Management University. The certificate is in digital form.

Calculate Programme Fee

Fee Table

COMPANY-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$523.20

(After SSG Funding 70%)

$203.20

(After SSG Funding 70%
+ ETSS Funding 20%)

$523.20

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$203.20

(After SSG Funding 70%
+ MCES Funding 20%)

$203.20

(After SSG Funding 70%
+ ETSS Funding 20%)

$203.20

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$1,744

(No Funding)

$1,744

(No Funding)

$1,744

(No Funding)

All prices include 9% GST

Please note that the programme fees are subject to change without prior notice.

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit: Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).
Workfare Skills Support Scheme: From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Company Sponsored

Enhanced Training Support for SMEs (ETSS)

Organisation must be registered or incorporated in Singapore
Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
Trainees must be Singapore Citizens or Singapore Permanent Residents
Trainees must not be a full-time national serviceman
Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.

Please click here for more information on ETSS.

Absentee Payroll