Business Storytelling Studio
- Digital Marketing & Comms
- Innovation & Business Improvement
This programme is conducted either online or on-campus.
Intake 18
3 days
Weeknights (7pm - 10.30pm)
Saturday (9am - 6pm)
Intake 19
2 days
Weekdays (9am - 6pm)
Who Should Attend
- Entrepreneurs, business owners, HOD's and business executives
- Managers/ Leaders of strategic communication functions
- Content strategists
- Aspiring public speakers
- Marketing/ Branding/ Corporate communications professionals
Overview
Building on the ‘Foundations of Brand Storytelling’, participants will learn about business story frameworks, presentation design, and non-verbal communications, which are essential tools to elevate the pitch. A holistic experience on the subject matter includes short lectures, engaging examples and lots of in-class exercises that will nurture the natural ability for storytelling.
Learning Objectives
- Understand the power of storytelling in business and how to effectively harness this
- Learn and apply an effective framework to design and craft a compelling story for any presentation and situation
- Learn tips and techniques to emotionally connect with your audience and be super engaging, captivating and persuasive on any stage
- Design compelling slide content and convert data to stories with strong key messages
Topic/Structure
- The power of business storytelling
- Introduction to the 5-step business storytelling framework
- Applying the 5-step process to a business
- Moving from presenter to storyteller
- The various storytelling styles
- Effective engagemnt skills to deliver a compelling story for any audience and on any occasion and stage
- Design compelling slide content and how to tell stories with data
Assessment
An assessment will be conducted at the end of the course.
CERTIFICATION
Upon meeting the attendance and assessment criteria, participants will be awarded a digital certificate for participating in each module. Please refer to our course policies to view the attendance and assessment criteria.
Upon completion of all modules required for this programme within a maximum duration of 3 years, participants will be awarded a digital certificate.
Calculate Programme Fee
Fee Table
COMPANY-SPONSORED | |||
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$523.20 (After SSG Funding 70%) |
$203.20 (After SSG Funding 70% |
$523.20 (After SSG Funding 70%) |
Singapore Citizen ≥ 40 years old |
$203.20 (After SSG Funding 70% |
$203.20 (After SSG Funding 70% |
$203.20 (After SSG Funding 70% |
International Participant |
$1,744 (No Funding) |
$1,744 (No Funding) |
$1,744 (No Funding) |
All prices include 9% GST
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
Intake Information
Intake 18 (Online): 7, 8 & 9 Nov 2024 [Registration Closed]
Intake 19 (On-campus): 2 & 3 Dec 2024 [Open for Registration]