Business Storytelling Studio

Digital Marketing & Comms
Innovation & Business Improvement

Next Intake: 2 Jun 2025 (Mon)

Basic
SkillsFuture
Short Courses
This module is part of Advanced Certificate in Communication Management

This programme is conducted either online or on-campus.

Next course starts on

2 Jun 2025 (Mon) See Full Schedule

Fee

SGD1,744* (as low as SGD203.20 after maximum funding) Learn More

Duration

On-campus Intake
2 days
Weekdays (9am - 6pm)

Online Intake
3 days
Weeknights (7pm - 10.30pm)
Saturday (9am - 6pm)

Level

Basic

Who Should Attend

Entrepreneurs, business owners, HOD's and business executives
Managers/ Leaders of strategic communication functions
Content strategists
Aspiring public speakers
Marketing/ Branding/ Corporate communications professionals

Overview

Get equipped with practical skills that enable you to craft and deliver stories in ways that create lasting impressions, and build emotional connections while communicating brand values. Using personal experience, prior knowledge and an array of new information, participants will master the art of formulating the best stories to present. Stories that motivate, stimulate and evoke emotions to generate actions inclined to strategic objectives. Participants will be able to write and deliver a business speech by the end of this module.

Building on the ‘Foundations of Brand Storytelling’, participants will learn about business story frameworks, presentation design, and non-verbal communications, which are essential tools to elevate the pitch. A holistic experience on the subject matter includes short lectures, engaging examples and lots of in-class exercises that will nurture the natural ability for storytelling.

Learning Objectives

Understand the power of storytelling in business and how to effectively harness this
Learn and apply an effective framework to design and craft a compelling story for any presentation and situation
Learn tips and techniques to emotionally connect with your audience and be super engaging, captivating and persuasive on any stage
Design compelling slide content and convert data to stories with strong key messages

Topic/Structure

The power of business storytelling
Introduction to the 5-step business storytelling framework
Applying the 5-step process to a business
Moving from presenter to storyteller
The various storytelling styles
Effective engagemnt skills to deliver a compelling story for any audience and on any occasion and stage
Design compelling slide content and how to tell stories with data

Assessment

An assessment will be conducted at the end of the course.

CERTIFICATION
Upon meeting the attendance and assessment criteria, participants will be awarded a digital certificate for participating in each module. Please refer to our course policies to view the attendance and assessment criteria.

Upon completion of all modules required for this programme within a maximum duration of 3 years, participants will be awarded a digital certificate.

Calculate Programme Fee

Fee Table

COMPANY-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$523.20

(After SSG Funding 70%)

$203.20

(After SSG Funding 70%
+ ETSS Funding 20%)

$523.20

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$203.20

(After SSG Funding 70%
+ MCES Funding 20%)

$203.20

(After SSG Funding 70%
+ ETSS Funding 20%)

$203.20

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$1,744

(No Funding)

$1,744

(No Funding)

$1,744

(No Funding)

All prices include 9% GST

Please note that the programme fees are subject to change without prior notice.

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit: Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).
Workfare Skills Support Scheme: From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Company Sponsored

Enhanced Training Support for SMEs (ETSS)

Organisation must be registered or incorporated in Singapore
Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
Trainees must be Singapore Citizens or Singapore Permanent Residents
Trainees must not be a full-time national serviceman
Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.

Please click here for more information on ETSS.

Absentee Payroll

Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:

AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)

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Trainers

Ashok Miranda

Founder, Business Transformation Architect

Transform and Transcend

Testimonials

During the course we shared a tonne of laughs, plenty of 'aha! moments' and even shed some tears in between. Through the exhilarating journey we grooved into the flow of storytelling, exchanged heartfelt stories, experienced the storycrafting process thoughtfully, embraced our authentic selves, and also took away practical frameworks and tangible applications of how to, beyond marketing a product, tell stories that make an impact; stories that last.

I'm thrilled to have forged new connections with the Business Storytelling Studio cohort, picked up thought-provoking insights and cannot wait apply my takeaways back at work for my next pitch/ responses to briefs. Looking forward to the next one!

David Fong

Digital Director

PHD Media

Mr Miranda is a very confident and highly skilled trainer. He has excellent content and his lessons are very interesting and engaging. Fantastic sense of humour, full of enthusiasm and empowerment. Mr Miranda is the best trainer I have ever met.

Joanne Cardoza

This is the 3rd module I attended that is conducted by Ashok. Consistently in all the three classes, Ashok is a charismatic presenter who actively engages with the attendees throughout the class. He is able to hold the interest of the students and inspires enthusiasm. His slides are interesting pictorials and well-organised in structure and content. The concepts he delivered are useful and thought-provoking for both work and personal online content development.

Kim Mary Soo

This was my first-ever face-to-face course experience, and it was totally amazing how Mr. Miranda guided us through the whole 16 hours. The knowledge he shared was 100% original, not readily accessible on the internet; it all stemmed from his experiences, making it very precious and made us feel why we are here. The best thing about the studio workshop is to feel and see how Mr. Miranda takes control of the room and how people react to it. At the same time, it wasn't just passive listening; through the exercises, we became storytellers, something I didn't initially expect. The tips I gained from this course will help you in many ways, not only at work but also in every social context you will encounter.

Ikuko Yoshino