Digital Marketing Masterclass: The AI Edge - Content That Converts
- Digital Marketing & Comms
This programme is conducted on-campus.
1 day
Weekday (9am - 6pm)
Who Should Attend
- Marketing professionals
- Digital marketers
- Content marketers
- Business owners
- Professionals aiming to elevate their content creation skills
- Individuals passionate about mastering content marketing
- Those looking to advance their careers in marketing or digital fields
- Anyone seeking to grow their business through effective content strategies
PREREQUISITES
- Participants should have at least 2 years of working experience
Overview
This course empowers you to revolutionise your content strategies and processes with cutting-edge AI technologies. Whether you're a marketer, content creator, or business owner, you will learn how to leverage AI to create compelling, conversion-driven content that resonates with your audience and drives measurable results. You'll explore tools and techniques that can dramatically enhance your productivity and content quality. From ideation and research to automated content generation and personalisation at scale, you'll discover how to use AI to stay ahead of the curve.
Learning Objectives
- Understand Artificial Intelligence (AI) content tools & technologies
- Develop a strategic content plan with AI
- Create and scale content with AI
- Optimise content for conversion with AI-driven analytics
Assessment
- Written Assignment
CERTIFICATION
Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$359.70 (After SSG Funding 70%) |
$139.70 (After SSG Funding 70% |
$359.70 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$139.70 (After SSG Funding 70% |
$139.70 (After SSG Funding 70% |
$139.70 (After SSG Funding 70% |
|
International Participant |
$1,199 (No Funding) |
$1,199 (No Funding) |
$1,199 (No Funding) |
All prices include 9% GST
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
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Trainers
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